{"id":924,"date":"2016-05-04T12:00:54","date_gmt":"2016-05-04T10:00:54","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=924"},"modified":"2016-05-03T13:23:24","modified_gmt":"2016-05-03T11:23:24","slug":"saveti-za-efikasniji-internet-marketing","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/saveti-za-efikasniji-internet-marketing\/","title":{"rendered":"Saveti za efikasniji internet marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Opseg <a href=\"http:\/\/pinconsulting.co.rs\/blog\/sta-je-digitalni-marketing\">internet marketin\u0161kih<\/a> kanala danas je ve\u0107i nego ikada. Pored dru\u0161tvenih mre\u017ea, koje su se pokazale kao odli\u010dno i efikasno sredstvo za promociju biznisa svih obima, pojavljuju se i nove i druga\u010dije internet platforme na kojima mo\u017eete plasirati va\u0161 brend.<\/p>\n<h2 style=\"text-align: justify;\">1. Ne zapostavljajte email marketing<\/h2>\n<p style=\"text-align: justify;\">Nakon marketin\u0161kog &#8220;kopernikanskog obrta&#8221; kod dru\u0161tvenih mre\u017ea, koje su se par excellence pokazale kao vrhunske advertajzing internet platforme, ljudi su uglavnom zapostavili ne\u0161to tradicionalniji metod internet marketinga \u2013 email. Iako je email marketing definitivno izgubio primat, ne bi trebalo da bude u potpunosti zaboravljen. Email marketingom se tako\u0111e mo\u017ee uspostaviti efektivna komunikacija sa klijentelom,\u00a0 naravno \u2013 ako se postavi dobra strategija.<\/p>\n<h2 style=\"text-align: justify;\">2. Koristite nove marketin\u0161ke internet alatke<\/h2>\n<p style=\"text-align: justify;\">Pored tradicionalnih dru\u0161tvenih mre\u017ea, postoji \u010ditava lepeza novih i interesantnih internet platformi koje mogu biti isplative za biznis. Posebno obratite pa\u017enju na nove video streaming servise na internetu, popur Meerkata i Periscope-a!<\/p>\n<h2 style=\"text-align: justify;\">3. \u0160erujte va\u0161e blogove i na druge internet platforme, pored Facebook-a i Twitter-a<\/h2>\n<p style=\"text-align: justify;\">Blogovi su uvek dobrodo\u0161li za digitalnu promociju va\u0161eg biznisa ili brenda na internetu. Mo\u017eete lako osvojiti inernet publiku plasiranjem zanimljivih pri\u010da i sadr\u017eaja koji nije usko vezan za prodaju, a redovno a\u017euriranje i postovanje blogova \u0107e pobolj\u0161ati SEO. Ukoliko va\u0161i blog postovi sadr\u017ee CTA (Call to Action), generisa\u0107ete i nove lead-ove ka va\u0161em sajtu. Pored standardnih internet kanala komunikacije, mi vam preporu\u010dujemo da va\u0161 sadr\u017eaj plasirate i na drugim digitalne platformama koje nisu popularne kao Facebook i Twitter, ali su i te kako korisne i imaju svoju, segmentisanu publiku. Me\u0111u njima preporu\u010dujemo SlideShare, Linkedin biznis grupe, Pinterest i Triberr.<\/p>\n<h2 style=\"text-align: justify;\">4. Iskoristite Cloud tehnologiju<\/h2>\n<p style=\"text-align: justify;\">Cloud tehnologija, odnosno Cloud computing vam omogu\u0107ava da svi podaci koji su potrebni korisniku, bile to aplikacije, dokumenti ili ne\u0161to drugo budu dostupni putem interneta u svakom trenutku. Cloud (SkyDrive, DropBox i drugi) nam pru\u017ea aplikacije, pristup podacima, servise za \u010duvanje podataka i ne tra\u017ei od korisnika poznavanje fizi\u010dke lokacije sistema. Razradom Cloud tehnologije mo\u017eete profitirati, unaprediti bezbednost va\u0161eg sadr\u017eaja, umre\u017eiti va\u0161e ure\u0111aje, ali i sa\u010duvati novac.<\/p>\n<h2 style=\"text-align: justify;\">5. U\u010dinite internet sadr\u017eaj dostupnim za sve ure\u0111aje<\/h2>\n<p style=\"text-align: justify;\">Iako pristup internet kanalima preko mobilnih ure\u0111aja pobe\u0111uje tradicionalno desktop &#8220;surfovanje&#8221;, neophodno je da znate kako da segmentirate va\u0161 digitalni auditorijum. Iako je broj poseta mo\u017eda ve\u0107i sa mobilnih ure\u0111aja, neophodno je da va\u0161 sajt bude adekvatno adaptiran i za desktop. Va\u017eno je da uzmete u obzir i &#8220;tablet potro\u0161a\u010de!&#8221;<\/p>\n<h2 style=\"text-align: justify;\">6. Oprobajte se u webinarima<\/h2>\n<p style=\"text-align: justify;\">Iako se u Srbiji ovaj metod jo\u0161 uvek nije dovoljno probio, stru\u010dnjaci navode da je \u010dak <a href=\"http:\/\/www.cio.com\/article\/2376444\/online-marketing\/8-expert-online-marketing-tips-for-small-businesses.html\">70% u\u010desnika webinara<\/a> steklo pozitivan stav o brendu nakon u\u010de\u0161\u0107a.\u00a0 Webinari (\u201einternet seminati\u201c) su interaktivni i interesantnog sadr\u017eaja, te zaista predstavljaju odli\u010dno &#8220;tle&#8221; za nove marketin\u0161ke poduhvate. Najva\u017enije je da webinar bude bogat sadr\u017eajem, da je taj sadr\u017eaj relevantan i da ga vodi neko sa iskustvom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opseg internet marketin\u0161kih kanala danas je ve\u0107i nego ikada. Pored dru\u0161tvenih mre\u017ea, koje su se pokazale kao odli\u010dno i efikasno sredstvo za promociju biznisa svih obima, pojavljuju se i nove i druga\u010dije internet platforme na kojima mo\u017eete plasirati va\u0161 brend.<\/p>\n","protected":false},"author":4,"featured_media":965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saveti za efikasniji internet marketing | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/saveti-za-efikasniji-internet-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saveti za efikasniji internet marketing\" \/>\n<meta property=\"og:description\" content=\"Opseg internet marketin\u0161kih kanala danas je ve\u0107i nego ikada. 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