{"id":851,"date":"2016-04-30T12:00:21","date_gmt":"2016-04-30T10:00:21","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=851"},"modified":"2016-05-02T16:08:18","modified_gmt":"2016-05-02T14:08:18","slug":"pet-stvari-koje-treba-da-znate-o-facebook-instant-articles","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/pet-stvari-koje-treba-da-znate-o-facebook-instant-articles\/","title":{"rendered":"Pet stvari koje treba da znate o Facebook Instant Articles"},"content":{"rendered":"

U prethodnom blogu pisao sam o osnovama nove Facebook platforme, Instant Articles. Me\u0111utim, ima jo\u0161 dosta pitanja na koja treba odgovoriti kako bismo detaljnije upoznali sve njene mogu\u0107nosti i to je ujedno i tema ovog bloga.<\/p>\n

1. Instant Articles platforma vam omogu\u0107ava da zaradite novac<\/span><\/h2>\n

Facebook je omogu\u0107io da u instant \u010dlanke umetnete i reklame, \u010dime mo\u017eete ostvariti prihode. Ukoliko se odlu\u010dite da prostor za reklame ostvarujete sami, Facebook vam ne\u0107e tra\u017eiti nikakvu naknadu, ali ukoliko izaberete da svoj prostor za reklame ustupite Facebook-u, oni \u0107e zadr\u017eavati 30% va\u0161e zarade.<\/p>\n

Ukoliko se odlu\u010dite za opciju bez posredovanja Facebook-a, u svoj sadr\u017eaj mo\u017eete da umetnete video reklame, animirane reklame i banere, a vi\u0161e o tome mo\u017eete pro\u010ditati ovde<\/a>.<\/p>\n

2. Kreiranjem Instant \u010dlanka ne kreirate i Facebook post<\/span><\/h2>\n

Veoma je va\u017eno da znate da kreairanjem Instant \u010dlanka ne\u0107ete sadr\u017eaj automatski postaviti i na svoju stranicu. Platforma vam samo omogu\u0107ava da svaki put kada se url va\u0161eg \u010dlanka podeli na Facebook-u bude otvoren kao Instant \u010dlanak, umesto da se otvara kroz va\u0161 internet pretra\u017eiva\u010d. Na stranicu \u0107ete morate da ga oka\u010dite sami.<\/p>\n

3. Instant \u010dlanci pove\u0107avaju \u010ditanost<\/span><\/h2>\n

Brzina u\u010ditavanja je krucijalna za svaki blog ili portal, a Instant Articles vam omogu\u0107ava da se sadr\u017eaj u\u010ditava i do 10 puta br\u017ee od obi\u010dnih web \u010dlanaka, \u0161to dovodi do 70% manjeg odustajanja tokom u\u010ditavanja ili par sekundi nakon \u0161to je u\u010ditavanje zavr\u0161eno, a pove\u0107ava broj pregleda za 20%.<\/p>\n

Prose\u010dan korisnik na spoljni link potro\u0161i oko\u00a0 9 sekundi, \u0161to zna\u010di da \u0107e pove\u0107anjem brzine u\u010ditavanja on dati ne\u0161to vi\u0161e vremena va\u0161em blogu ili \u010dlanku.<\/p>\n

4. Vi kontroli\u0161ete \u0161ta se objavljuje<\/span><\/h2>\n

Instant Articles vam omogu\u0107ava da sami izaberete sadr\u017eaj koji \u0107ete podeliti kroz platformu, \u0161to zna\u010di da ne morate nu\u017eno da izaberete sve \u010dlanke sa svog bloga, ve\u0107 mo\u017eete napraviti selekciju.\u00a0 Isti \u010dlanak mo\u017eete objaviti vi\u0161e puta i tako testirati sadr\u017eaj kako biste \u0161to bolje definisali svoju dalju strategiju.<\/p>\n

Selekciju pravite kroz svoju arhivu tako \u0161to kliknete na Publishing Tools, a potom selektujete opciju Instant Articles. Odatle mo\u017eete menjati va\u0161e \u010dlanke i izabrati koji nacrt \u017eelite da objavite.<\/p>\n

5. Instant Articles vam omogu\u0107ava da dodate i formu za prijavljivanje na mailing listu<\/span><\/h2>\n

Svi mediji i blogovi veoma dr\u017ee do svojih prijavljenih korisnika koje redovno obave\u0161tavaju o novom sadr\u017eaju. Facebook je to uzeo u obzir i omogu\u0107io korisnicima ove paltforme da postave i svoj prijavni formular za mailing listu.<\/p>\n

Iz svega pobrojanog mo\u017eemo da zaklju\u010dimo da nam je Facebook dao mogu\u0107nost da na\u0161 sadr\u017eaj stigne do ve\u0107eg broja korisnika i to znatno br\u017ee nego ina\u010de, kao priliku da zaradimo novac, na nama je da ove mogu\u0107nosti \u0161to bolje iskoristimo.<\/p>\n","protected":false},"excerpt":{"rendered":"

U prethodnom blogu pisao sam o osnovama nove Facebook paltforme, Instant Articles. Me\u0111utim ima jo\u0161 dosta pitanja na koja treba odgovoriti kako bismo detaljnije upoznali sve njene mogu\u0107nosti i to je ujedno i tema ovog bloga.<\/p>\n","protected":false},"author":4,"featured_media":874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[],"yoast_head":"\nPet stvari koje treba da znate o Facebook Instant Articles | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/pet-stvari-koje-treba-da-znate-o-facebook-instant-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pet stvari koje treba da znate o Facebook Instant Articles | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"U prethodnom blogu pisao sam o osnovama nove Facebook paltforme, Instant Articles. 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