{"id":742,"date":"2016-03-18T14:06:49","date_gmt":"2016-03-18T13:06:49","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=742"},"modified":"2016-05-02T16:13:21","modified_gmt":"2016-05-02T14:13:21","slug":"novi-instagram-algoritam-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/novi-instagram-algoritam-digitalni-marketing\/","title":{"rendered":"Koliko je novi algoritam na Instagramu zna\u010dajan za digitalni marketing?"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Instagram smatra da ta\u010dno zna koji sadr\u017eaj biste vi \u017eeleli da vidite.<\/h2>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/mashable.com\/2016\/03\/15\/instagram-news-twitter-reactions\/#nryBJzIazuqK\" target=\"_blank\">Pro\u0161log utorka je najavljeno<\/a> da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki. Sude\u0107i po reakcijama, korisnici nisu odu\u0161evljeni. Igranje sa rasporedom sadr\u017eaja na dru\u0161tvenim mre\u017eama obi\u010dno ne nailazi na odobravanje korisnika. To ni sada nije izuzetak.<br \/>\nNeki su \u0161aljivo pisali da \u0107e algoritamski prikaz biti jo\u0161 jedan na\u010din da ih prijatelji ignori\u0161u, drugi da \u0107e njihov feed biti zatrpan postovima naloga sa najvi\u0161e pratioca i interakcije. \u010cak je do\u0161lo i do <a href=\"https:\/\/twitter.com\/search?q=%23RIPInstagram&amp;src=typd\" target=\"_blank\">#RIPInstagram<\/a> hashtaga na Twitteru!<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Mo\u017eda \u0107ete biti iznena\u0111eni, ali korisnici propuste oko 70% sadr\u017eaja na svojim feedovima&#8221;, kompanija je navela u svom <a href=\"http:\/\/blog.instagram.com\/post\/141107034797\/160315-news\" target=\"_blank\">novom blogu<\/a>. Instagram je postao ve\u0107a i modernija platforma i &#8220;\u010desto ne vidite postove do kojih vam je verovatno najvi\u0161e stalo.<\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\">Kako \u0107e se ova promena odraziti u praksi?<\/h2>\n<ul style=\"text-align: justify;\">\n<li>Vide\u0107ete vi\u0161e postova va\u0161ih prijatelja zato \u0161to ste ba\u0161 njima najvi\u0161e komentarisali i lajkovali slike.<\/li>\n<li>Instagram reklame koje \u0107e se pojavljivati na va\u0161em feed-u \u0107e biti bli\u017ee va\u0161im interesima.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Velike promene su na vidiku, a i dalje ne mo\u017eemo da ocenimo kako \u0107e se odraziti na korisnike. Iz Instagrama, koga ina\u010de vodi Facebook (\u010diji je feed ve\u0107 upravljen algoritamski) uporno ponavljaju da je ovaj sistem user-friendly, dok se digitalna publika gr\u010devito bori protiv ovog trenda. Instagram publika je jednostavno druga\u010dija i ima druga\u010dija o\u010dekivanja i preferencije.<br \/>\nU realnosti, promena se verovatno bazira na tome da zadr\u017ei ljude du\u017ee unutar aplikacije, \u0161to bi odgovaralo brendovima koji <a href=\"http:\/\/pinconsulting.co.rs\/blog\/instagram-sponzorisanje-nova-zlatna-groznica-digitalnog-marketinga\" target=\"_blank\">kupuju oglasni prostor unutar ove aplikacije<\/a>. \u0160to vi\u0161e vremena ljudi provedu unutar aplikacije, cena i obim zakupa oglasnog prostora \u0107e rasti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram smatra da ta\u010dno zna koji sadr\u017eaj biste vi \u017eeleli da vidite. Pro\u0161log utorka je najavljeno da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki. <\/p>\n","protected":false},"author":4,"featured_media":743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[4,3,7,28,29,30],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novi algoritam na Instagramu<\/title>\n<meta name=\"description\" content=\"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novi algoritam na Instagramu\" \/>\n<meta property=\"og:description\" content=\"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-18T13:06:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-02T14:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/03\/18.3.-blog-.png?fit=1024%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"Koliko je novi algoritam na Instagramu zna\u010dajan za digitalni marketing?\",\"datePublished\":\"2016-03-18T13:06:49+00:00\",\"dateModified\":\"2016-05-02T14:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"blog\",\"digitalni marketing\",\"dru\u0161tvene mre\u017ee\",\"instagram\",\"instagram algoritam\",\"instagram newsfeed\"],\"articleSection\":[\"Blog\",\"Zanimljivosti\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\",\"name\":\"Novi algoritam na Instagramu\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2016-03-18T13:06:49+00:00\",\"dateModified\":\"2016-05-02T14:13:21+00:00\",\"description\":\"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Koliko je novi algoritam na Instagramu zna\u010dajan za digitalni marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digital marketing and consulting. Your success is our business!\",\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pinconsulting.co.rs\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\",\"name\":\"PIN consulting\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2015\/05\/10981221_1563630610561256_4062480275104890052_n.jpg?fit=721%2C721&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2015\/05\/10981221_1563630610561256_4062480275104890052_n.jpg?fit=721%2C721&ssl=1\",\"width\":721,\"height\":721,\"caption\":\"PIN consulting\"},\"image\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PINconsulting.co.rs\",\"https:\/\/twitter.com\/PIN_consulting\",\"https:\/\/instagram.com\/pin_consulting\",\"https:\/\/www.linkedin.com\/company\/pin-consulting-serbia\",\"https:\/\/www.pinterest.com\/PIN_consulting\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/73663fcaecb7a72908d62452c386dd08?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/73663fcaecb7a72908d62452c386dd08?s=96&d=mm&r=g\",\"caption\":\"Admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novi algoritam na Instagramu","description":"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Novi algoritam na Instagramu","og_description":"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.","og_url":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/","og_site_name":"PIN consulting","article_publisher":"https:\/\/www.facebook.com\/PINconsulting.co.rs","article_published_time":"2016-03-18T13:06:49+00:00","article_modified_time":"2016-05-02T14:13:21+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/03\/18.3.-blog-.png?fit=1024%2C768&ssl=1","type":"image\/png"}],"author":"Admin","twitter_card":"summary_large_image","twitter_creator":"@PIN_consulting","twitter_site":"@PIN_consulting","twitter_misc":{"Written by":"Admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#article","isPartOf":{"@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/"},"author":{"name":"Admin","@id":"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc"},"headline":"Koliko je novi algoritam na Instagramu zna\u010dajan za digitalni marketing?","datePublished":"2016-03-18T13:06:49+00:00","dateModified":"2016-05-02T14:13:21+00:00","mainEntityOfPage":{"@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/"},"wordCount":312,"publisher":{"@id":"https:\/\/pinconsulting.co.rs\/#organization"},"keywords":["blog","digitalni marketing","dru\u0161tvene mre\u017ee","instagram","instagram algoritam","instagram newsfeed"],"articleSection":["Blog","Zanimljivosti"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/","url":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/","name":"Novi algoritam na Instagramu","isPartOf":{"@id":"https:\/\/pinconsulting.co.rs\/#website"},"datePublished":"2016-03-18T13:06:49+00:00","dateModified":"2016-05-02T14:13:21+00:00","description":"Instagram smatra da ta\u010dno zna koji sadr\u017eaj \u017eelite da vidite. Najavljeno je da \u0107e na ovoj platformi news feed biti sa\u010dinjen prema algoritmu, a ne hronolo\u0161ki.","breadcrumb":{"@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pinconsulting.co.rs\/home-1-2\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/pinconsulting.co.rs\/blog\/category\/blog\/"},{"@type":"ListItem","position":3,"name":"Koliko je novi algoritam na Instagramu zna\u010dajan za digitalni marketing?"}]},{"@type":"WebSite","@id":"https:\/\/pinconsulting.co.rs\/#website","url":"https:\/\/pinconsulting.co.rs\/","name":"PIN consulting","description":"Digital marketing and consulting. Your success is our business!","publisher":{"@id":"https:\/\/pinconsulting.co.rs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pinconsulting.co.rs\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/pinconsulting.co.rs\/#organization","name":"PIN consulting","url":"https:\/\/pinconsulting.co.rs\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pinconsulting.co.rs\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2015\/05\/10981221_1563630610561256_4062480275104890052_n.jpg?fit=721%2C721&ssl=1","contentUrl":"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2015\/05\/10981221_1563630610561256_4062480275104890052_n.jpg?fit=721%2C721&ssl=1","width":721,"height":721,"caption":"PIN consulting"},"image":{"@id":"https:\/\/pinconsulting.co.rs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PINconsulting.co.rs","https:\/\/twitter.com\/PIN_consulting","https:\/\/instagram.com\/pin_consulting","https:\/\/www.linkedin.com\/company\/pin-consulting-serbia","https:\/\/www.pinterest.com\/PIN_consulting\/"]},{"@type":"Person","@id":"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc","name":"Admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73663fcaecb7a72908d62452c386dd08?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73663fcaecb7a72908d62452c386dd08?s=96&d=mm&r=g","caption":"Admin"}}]}},"_links":{"self":[{"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/posts\/742"}],"collection":[{"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":2,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":936,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/posts\/742\/revisions\/936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pinconsulting.co.rs\/en\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}