{"id":6282,"date":"2017-01-03T15:20:58","date_gmt":"2017-01-03T14:20:58","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=6282"},"modified":"2017-01-03T15:20:58","modified_gmt":"2017-01-03T14:20:58","slug":"sta-se-sve-promenilo-u-izgledu-facebook-stranica","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/","title":{"rendered":"\u0160ta se sve promenilo u izgledu Facebook stranica?"},"content":{"rendered":"

Najpopularnija i najomiljenija digitalna platforma (kako \u201cobi\u010dnim\u201d korisnicima \u0161irom sveta, tako i nama koji sa njome radimo) je i dalje u fazi testiranja pred nove promene. Kompanija najavljuje novi izgled i mogu\u0107nosti koje mogu i te kako da uti\u010du na digitalno prisustvo va\u0161eg brenda ili organizacije.<\/p>\n

U svom tipi\u010dnom maniru, Facebook \u201cpro\u017edire\u201d ono najbolje sa drugih platformama, \u017eele\u0107i time da svoje korisnike zadr\u017ei \u0161to du\u017ee \u201cu svojoj ku\u0107i\u201d, poput tr\u017enog centra gde mo\u017eete da pazarite stvari, ali i popijete kafu, ru\u010date i pogledate film. Kada zara\u0111uje\u0161 pet milijardi dolara po kvartalu, i nije \u010dudo \u0161to ula\u017ee\u0161 nadljudske napore (i sredstva) da bude\u0161 desetinu koraka ispred svih!<\/p>\n

\n

Izdvojili smo najva\u017enije promene koje \u0107e se desiti na Facebook stranicama, za sada najva\u017enijom biznis platformom na dru\u0161tvenim mre\u017eama.<\/p>\n<\/blockquote>\n

Podse\u0107amo vas ovom prilikom da, ukoliko i dalje va\u0161u firmu vodite preko la\u017enog profila<\/strong>, pre\u0111ete na stranicu \u010dim pre!<\/p>\n

1. Transformacija CTA dugmeta<\/h2>\n

Mo\u017eda ste primetili, call-to-action dugme se iz bele \u201cobojilo\u201d u plavu i postalo ne\u0161to izdu\u017eenije. Sme\u0161teno tik ispod cover slike, ono \u0107e se znatno vidljivije pojavljivati na stranici, a samim tim \u0107e korisnici lak\u0161e i \u010de\u0161\u0107e da ga koriste.<\/p>\n

Najavljene na kraju 2014. godine, ovo dugme podrazumeva razli\u010dite mogu\u0107nosti, poput kupovine, kontakta, zakazivanja ili gledanja videa i stvoreno je sa ciljem br\u017ee i efektivnije akvizicije i kupovine.<\/p>\n

Budu\u0107i da je egzaktan dokaz povra\u0107aja investicija putem dru\u0161tvenih mre\u017ea gotovo nemogu\u0107 podvig po sebi, preciznije razvijanje mogu\u0107nosti za direktnu kupovinu preko njih pomo\u0107i \u0107e agencijama da adekvatno prika\u017eu uticaj dru\u0161tvenih mre\u017ea i njihov udeo u celokupnom profitu.<\/p>\n

2. Profilne i cover slike<\/h2>\n

Celokupni izgled sada ima vi\u0161e belog prostora, a cover i profilna slika su u potpunosti razdvojene, \u010dime se daje vi\u0161e prostora i slobode pri osmi\u0161ljavanju cover slike \u2013 s tim \u0161to \u0107e ovo dotu\u0107i kreativce koji su do sada igrali na kartu integrisane profilne i cover fotografije.<\/p>\n

3. Tabovi<\/h2>\n

Leva strana stranice popunjena je menijem, \u0161to zna\u010di da \u0107e profilna slika i tabovi ostati na stranici dok skrolujete. Na desnoj se nalazi deo \u201cO nama\u201d, video klipovi i eventovi. Srednja kolona uklju\u010duje cover fotografiju, nedeljne statistike i postove. Na mobilnim ure\u0111ajima tabovi su izlistani pri vrhu.<\/p>\n

4. Pretraga<\/h2>\n

Pretraga se pojavljuje u desnoj koloni, daju\u0107i mogu\u0107nost korisnicima da pretra\u017euju odre\u0111eni sadr\u017eaj vezan za stranicu brenda ili organizacije. Umesto beskrajnog skrolovanja do starog posta, dugme za pretragu je jasno vidljivo, a sada imate priliku da tra\u017eite i indeksirate sopstveni sadr\u017eaj. Predvidljiva pretraga pomo\u0107i \u0107e vam da identifikujete stvari koje pretra\u017eujete sa svim aktuelnostima.<\/p>\n

5. Prostor bez reklama<\/h2>\n

Kada gledate va\u0161u stranicu, reklame drugih brendova se vi\u0161e ne\u0107e pojavljivati u desnoj koloni. Ovo je dodu\u0161e i dalje u preliminarnoj fazi, te \u0107e reklame mo\u017eda ipak biti dodate.<\/p>\n

Da zaklju\u010dimo, celokupni izgled je veoma svedeniji, sa ve\u0107im fokusom na mogu\u0107nosti koje se digitalnom korisniku pru\u017eaju. Dizajn je \u010distiji na desktopu, a \u0161to je najva\u017enije \u2013 tako\u0111e je pregledniji i na mobilnim ure\u0111ajima, sa kojih na ovu dru\u0161tvenu mre\u017eu pristupa 989 miliona korisnika na mese\u010dnom nivou.<\/p>\n","protected":false},"excerpt":{"rendered":"

Izdvojili smo najva\u017enije promene koje \u0107e se desiti na Facebook stranicama, za sada najva\u017enijom biznis platformom na dru\u0161tvenim mre\u017eama.<\/p>\n","protected":false},"author":4,"featured_media":6283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[11],"tags":[4,7,19,37,22],"yoast_head":"\n\u0160ta se sve promenilo u izgledu Facebook stranica? | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160ta se sve promenilo u izgledu Facebook stranica? | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Izdvojili smo najva\u017enije promene koje \u0107e se desiti na Facebook stranicama, za sada najva\u017enijom biznis platformom na dru\u0161tvenim mre\u017eama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-03T14:20:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2017\/01\/Blog-2.jpg?fit=2069%2C1552&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2069\" \/>\n\t<meta property=\"og:image:height\" content=\"1552\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"\u0160ta se sve promenilo u izgledu Facebook stranica?\",\"datePublished\":\"2017-01-03T14:20:58+00:00\",\"dateModified\":\"2017-01-03T14:20:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"blog\",\"dru\u0161tvene mre\u017ee\",\"Facebook\",\"novosti\",\"web portali\"],\"articleSection\":[\"Zanimljivosti\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\",\"name\":\"\u0160ta se sve promenilo u izgledu Facebook stranica? | PIN consulting\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2017-01-03T14:20:58+00:00\",\"dateModified\":\"2017-01-03T14:20:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/sta-se-sve-promenilo-u-izgledu-facebook-stranica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zanimljivosti\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/zanimljivosti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0160ta se sve promenilo u izgledu Facebook stranica?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digital marketing and consulting. 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