{"id":6155,"date":"2016-08-19T21:09:06","date_gmt":"2016-08-19T19:09:06","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=6155"},"modified":"2016-08-19T21:09:06","modified_gmt":"2016-08-19T19:09:06","slug":"da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/","title":{"rendered":"Da li \u0107e Instagram Stories ispri\u010dati bolju &#8220;pri\u010du&#8221; od Snapchat-a?"},"content":{"rendered":"<p style=\"text-align: justify;\">Sve do nedavno, Snapchat je na sav glas ponosito nagla\u0161avao najinteresantnije inovacije korisni\u010dkog interface-a u sferi mobilnih aplikacija, i to godinama! Sa druge strane, Facebook je prili\u010dno kaskao za njim.<\/p>\n<blockquote><p>Snapchat je zaista postavio standarde user generated sadr\u017eaja, &#8220;pogonskog goriva&#8221; svih dru\u0161tvenih mre\u017ea.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">Me\u0111utim, pre par nedelja, desio se pravi digitalni kopernikanski obrt. Lansiranjem Stories-a u etar internet sveta Instagram nastoji da preuzme &#8220;kanistere&#8221; dragocenog sadr\u017eaja od Snapchat-a, uvode\u0107i sasvim novu funkciju na ovoj platformi, a pretenduje \u010dak i da ga suzbije sa postolja najmla\u0111eg \u010dlana establi\u0161menta najunosnijih dru\u0161tvenih mre\u017ea.<\/p>\n<p style=\"text-align: justify;\">Najinteresantnije od svega &#8211; niko ne poku\u0161ava da porekne simptomati\u010dnu sli\u010dnost izme\u0111u ova dva koncepta. Kevin Sistrom, CEO Instagrama, \u010dak je odao priznanje Snapchat-u za Stories inovaciju! U su\u0161tini, naveo je op\u0161te poznatu stvar u digitalnom biznisu &#8211; ukoliko odre\u0111ena paradigma donosi profit i dovodi nove korisnike, treba je primeniti i u &#8220;sopstvenom dvori\u0161tu&#8221;.<\/p>\n<p style=\"text-align: justify;\">Iako na prvi pogled deluje da Stories ne donose ni\u0161ta novo, brendovi treba da obrate pa\u017enju na ovu Instagram inovaciju i budu pozicionirani kada zavlada &#8220;Stories groznica&#8221;.<\/p>\n<p style=\"text-align: justify;\">Po\u0161to je Instagram hronolo\u0161ki preuredio sopstveni algoritam, o \u010demu smo pisali <a href=\"http:\/\/pinconsulting.co.rs\/blog\/novi-instagram-algoritam-digitalni-marketing\">pre nekoliko meseci<\/a>, tako su i Stories postavljene da ispratite va\u0161e najbli\u017ee aktivne kontakte. Zbog ovoga, brendovi mogu o\u010dekivati da \u0107e broj korisnika lagano rasti. Algoritam \u0107e lagano \u00a0prioritizovati aktivnije sadr\u017eaje, a brend \u0107e ostati zapa\u017een ukoliko se uhvatite u ko\u0161tac sa ovom novom opcijom. Instagram i dalje ima brojniju mre\u017eu od Snapchat-a, ali je korisni\u010dki engagement znatno ni\u017ei. Stories i dalje kaska za Snapchat-om jer nije modifikovao njegove omiljene opcije, poput face tracking filtera ili kontrole video playback-a. Ali, ovaj novitet je jo\u0161 uvek mlad, vide\u0107emo \u0161ta jo\u0161 &#8220;Stories&#8221; imaju da ispri\u010daju svojim korisnicima! \u0160anse da dovoljno dobra verzija &#8220;Stories&#8221;-a, sa svojih 500 miliona korisnika, potisne vrtoglavi rast Snapchat-a postaju prili\u010dno izgledne.<\/p>\n<p style=\"text-align: justify;\">U me\u0111uvremenu, dok se ova dva takmaca me\u0111usobno bore za digitalnu prevlast, uzmite telefon u ruke i ispri\u010dajte va\u0161u prvu Instagram &#8220;pri\u010du&#8221;! \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sve do nedavno, Snapchat je na sav glas ponosito nagla\u0161avao najinteresantnije inovacije korisni\u010dkog interface-a u sferi mobilnih aplikacija, i to godinama! Sa druge strane, Facebook je prili\u010dno kaskao za njim. Snapchat je zaista postavio standarde user generated sadr\u017eaja, &#8220;pogonskog goriva&#8221; svih dru\u0161tvenih mre\u017ea.<\/p>\n","protected":false},"author":4,"featured_media":6156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[3,7,28,29,30,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Da li \u0107e Instagram Stories ispri\u010dati bolju &quot;pri\u010du&quot; od Snapchat-a? | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da li \u0107e Instagram Stories ispri\u010dati bolju &quot;pri\u010du&quot; od Snapchat-a? | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Sve do nedavno, Snapchat je na sav glas ponosito nagla\u0161avao najinteresantnije inovacije korisni\u010dkog interface-a u sferi mobilnih aplikacija, i to godinama! Sa druge strane, Facebook je prili\u010dno kaskao za njim. Snapchat je zaista postavio standarde user generated sadr\u017eaja, &quot;pogonskog goriva&quot; svih dru\u0161tvenih mre\u017ea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-19T19:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/08\/2.jpg?fit=1024%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"Da li \u0107e Instagram Stories ispri\u010dati bolju &#8220;pri\u010du&#8221; od Snapchat-a?\",\"datePublished\":\"2016-08-19T19:09:06+00:00\",\"dateModified\":\"2016-08-19T19:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"digitalni marketing\",\"dru\u0161tvene mre\u017ee\",\"instagram\",\"instagram algoritam\",\"instagram newsfeed\",\"novosti\"],\"articleSection\":[\"Blog\",\"Zanimljivosti\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\",\"name\":\"Da li \u0107e Instagram Stories ispri\u010dati bolju \\\"pri\u010du\\\" od Snapchat-a? | PIN consulting\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2016-08-19T19:09:06+00:00\",\"dateModified\":\"2016-08-19T19:09:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/da-li-ce-instagram-stories-ispricati-bolju-pricu-od-snapchat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Da li \u0107e Instagram Stories ispri\u010dati bolju &#8222;pri\u010du&#8220; od Snapchat-a?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digital marketing and consulting. 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