{"id":5916,"date":"2016-08-05T14:44:12","date_gmt":"2016-08-05T12:44:12","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=5916"},"modified":"2016-08-05T14:45:40","modified_gmt":"2016-08-05T12:45:40","slug":"novi-pokusaj-facebook-a-da-stane-na-put-clickbait-naslovima","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/novi-pokusaj-facebook-a-da-stane-na-put-clickbait-naslovima\/","title":{"rendered":"Novi poku\u0161aj Facebook-a da stane na put Clickbait naslovima"},"content":{"rendered":"

Facebook vr\u0161i novo pode\u0161avanja svog algoritma koji pokre\u0107e News Feed.<\/h1>\n

Promene su, ponovo, usmerene na smanjivanje koli\u010dine tzv. \u201eclickbait\u201c-ova na News Feed-ovima korisnika.<\/p>\n

Sa ovim promenama, koje \u0107e biti primenjene u toku slede\u0107ih par nedelja, Facebook uvodi 2 klju\u010dna faktora u definisanju clickbait-ova:<\/p>\n

    \n
  1. Ukoliko naslov uskra\u0107uje informaciju neophodnu za razumevanje sadr\u017eaja artikla, i<\/li>\n
  2. ukoliko naslov preuveli\u010dava \u010dlanak u cilju navo\u0111enja o\u010dekivanja \u010ditaoca<\/li>\n<\/ol>\n

    Linkovi sa stranica koji rutinski objavljaju ovakav tip naslova bi\u0107e demotovani u korisni\u010dkim News Feed-ovima, objavio je Facebook.<\/p>\n

    Iako su ove promene novitet, problem Clickbait-ova je Facebook ve\u0107 ranije poku\u0161ao da re\u0161i<\/a>, i gotovo je izvesno da \u0107e i u budu\u0107nosti nastaviti da se bavi ovim problemom. Ova dru\u0161tvena mre\u017ea prethodno je uvela izmenu kojom je poku\u0161ano da se smanji broj Clickbait-ova, baziraju\u0107i se na vremenu koje ljudi provedu \u010ditaju\u0107i odre\u0111eni link. Ukoliko bi korisnik kliknuo na link ali se ubrzo vratio na Facebook, onda je kvalitet tog linka verovatnije lo\u0161iji od onih na kojima je provedeno vi\u0161e vremena, bilo je razmi\u0161ljanje.<\/p>\n

    Me\u0111utim, kako je prime\u0107ivano, uzdaju\u0107i se samo na vreme provedeno verovatno nije najefektivniji na\u010din umanjenja problemati\u010dnog sadr\u017eaja, budu\u0107i da se na taj na\u010din istovremeno favorizuju znamenitiji mediji sa uobi\u010dajeno ve\u0107im brojem \u010ditalaca.<\/p>\n

    Najnovija izmena izgleda da koristi preciznije metode za iskorenjivanje clickbait \u201estilizovanih\u201c naslova. \u201eSistem pregledava niz clickbait naslova kako bi odredio koje fraze su uobi\u010dajeno upotrebljavane u tom tipu naslova a nisu upotrebljavane u drugim naslovima\u201c objavio je Facebook, prime\u0107uju\u0107i da njihov sistem funkcioni\u0161e prili\u010dno poput filtera za e-mail spam.<\/p>\n

    Facebook je, tako\u0111e, izjavio da ne o\u010dekuje da \u0107e ve\u0107ina ogla\u0161iva\u010da biti pod negaticnim uticajem ovih promena, mada je te\u0161ko znati zasigurno koji \u0107e biti efekti dok se ova nadogradnja u potpunosti ne implementira. Ukoliko, pak, do\u0111e do negativnog uticaja za ogla\u0161iva\u010da, Facebook predla\u017ee jednostavno re\u0161enje:<\/p>\n

    \n

    \u201eUkoliko stranica prestane da objavljuje clickbait naslove, njihove objave vi\u0161e ne\u0107e biti pod uticajem ovih izmena.\u201c<\/p>\n<\/blockquote>\n

    Izvor: mashable.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Facebook ponovo vr\u0161i pode\u0161avanja svog algoritma koji pokre\u0107e News Feed. Promene su, ponovo, usmerene na smanjivanje koli\u010dine tzv. \u201eclickbait\u201c-ova na News Feed-ovima korisnika.<\/p>\n","protected":false},"author":4,"featured_media":5919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,12,11],"tags":[4,7,19,20,22,21],"yoast_head":"\nNovi poku\u0161aj Facebook-a da stane na put Clickbait naslovima | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/novi-pokusaj-facebook-a-da-stane-na-put-clickbait-naslovima\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novi poku\u0161aj Facebook-a da stane na put Clickbait naslovima | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Facebook vr\u0161i novo pode\u0161avanja svog algoritma koji pokre\u0107e News Feed. 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