{"id":5906,"date":"2016-07-27T17:03:58","date_gmt":"2016-07-27T15:03:58","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=5906"},"modified":"2016-07-27T17:05:37","modified_gmt":"2016-07-27T15:05:37","slug":"najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/","title":{"rendered":"Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta"},"content":{"rendered":"<p>Ovih dana internetom je odjeknula vest da je <strong>Yahoo prodat kompaniji Verizon<\/strong> za ne\u0161to manje od 5 milijardi dolara.<\/p>\n<blockquote><p>Za kompaniju koja je promenila internet, ovaj iznos zvu\u010di tu\u017eno, ali dana\u0161nja pozicija Yahoo-a na tr\u017ei\u0161tu posledica je niza gre\u0161aka i propu\u0161tenih prilika.<\/p><\/blockquote>\n<p>Yahoo je kao kompanija koja je definisala internet devedesetih vredela preko 100 milijardi dolara. \u010celnici kompanije uzaludno su poku\u0161avali da se na tr\u017ei\u0161te vrate razli\u010ditim projektima, ali se svaki pretvarao u fijasko. Za\u0161to? Ve\u0107 po\u010detkom pro\u0161le decenije Yahoo je poku\u0161avao da se prilagodi potrebama novih korisnika, ali su sve ideje bile nedovoljno inovativne ili lo\u0161e osmi\u0161ljene. Jo\u0161 jedan faktor u fijasku ovog giganta le\u017ei u propu\u0161tenim prilikama.<\/p>\n<p>Verovali ili ne, 1998. godine osniva\u010di Google-a \u017eeleli su da svoju komaniju i algoritam za rangiranje stranica (<strong>Google Page Rank<\/strong>) prodaju tada najpopularnijem internet pretra\u017eiva\u010du za svega milion dolara. Yahoo je ovu ponudu odbio sa idejom da razvije sopstvenu platformu za ove potrebe. Ovo je isti sistem rangiranja stranica koji Google koristi i danas. Yahoo ipak nije \u017eeleo da njihovi korisnici tako lako napu\u0161taju platformu, pa su dodali igrice, forum za postavljanje pitanja, online prodavnicu i mnoge druge opcije, \u0161to je nekada i moglo da zadovolji potrebe korisnika, ali se potrebe vremenom menjaju. Yahoo je to prekasno shvatio.<\/p>\n<p>Ovo nije sve. 2002. godine osniva\u010di Google-a, u cilju prikupljanja sredstava za pro\u0161irenje firme, ponudili su Yahoo-u zna\u010dajan paket akcija\u00a0za svega 3 milijarde dolara. \u010celnici Yahoo-a su i tom prilikom odbili ponudu, nameravaju\u0107i da nastave da poku\u0161avaju da se takmi\u010de sa Google-om. Kasnije su bezuspe\u0161no poku\u0161avali da u saradnji sa drugim kompanijama naprave sistem rangiranja stranica koji bi bio konkurentan Google-u, ali niz neuspeha srozao\u00a0je vrednost Yahoo-a od 100 na svega ne\u0161to manje od 5 milijardi dolara.<\/p>\n<p>Pri\u010da o padu Yahoo-a slikovito pokazuje da, ukoliko kao kompanija decidno odbijate da se prilagodite tr\u017ei\u0161tu, saslu\u0161ate tu\u0111e ideje i investirate, ma koliko visoko bili, &#8220;stara&#8221; slava ne traje ve\u010dno a tr\u017ei\u0161te ka\u017enjava surovo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ovih dana internetom je odjeknula vest da je Yahoo prodat kompaniji Verizon za ne\u0161to manje od 5 milijardi dolara. Za kompaniju koja je promenila internet, ovaj iznos zvu\u010di tu\u017eno, ali dana\u0161nja pozicija Yahoo-a na tr\u017ei\u0161tu posledica je niza gre\u0161aka i propu\u0161tenih prilika.<\/p>\n","protected":false},"author":4,"featured_media":5907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,12,11],"tags":[4,35,37,22,117,21],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Ovih dana internetom je odjeknula vest da je Yahoo prodat kompaniji Verizon za ne\u0161to manje od 5 milijardi dolara. Za kompaniju koja je promenila internet, ovaj iznos zvu\u010di tu\u017eno, ali dana\u0161nja pozicija Yahoo-a na tr\u017ei\u0161tu posledica je niza gre\u0161aka i propu\u0161tenih prilika.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-27T15:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-27T15:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/07\/28.7.-blog-.png?fit=1024%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta\",\"datePublished\":\"2016-07-27T15:03:58+00:00\",\"dateModified\":\"2016-07-27T15:05:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"blog\",\"digitalno prelistavanje\",\"novosti\",\"web portali\",\"Yahoo\",\"zabava\"],\"articleSection\":[\"Blog\",\"De\u0161avanja i doga\u0111aji\",\"Zanimljivosti\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\",\"name\":\"Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta | PIN consulting\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2016-07-27T15:03:58+00:00\",\"dateModified\":\"2016-07-27T15:05:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/najveca-greska-yahoo-sunovrat-nekadasnjeg-internet-giganta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zanimljivosti\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/zanimljivosti\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Najve\u0107a gre\u0161ka Yahoo-a i sunovrat nekada\u0161njeg Internet giganta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digital marketing and consulting. 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