{"id":279,"date":"2015-06-24T18:50:49","date_gmt":"2015-06-24T17:50:49","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=279"},"modified":"2016-05-02T16:25:25","modified_gmt":"2016-05-02T14:25:25","slug":"drugaciji-pogled-na-drustvene-mreze","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/drugaciji-pogled-na-drustvene-mreze\/","title":{"rendered":"7 \u010dinjenica koje \u0107e promeniti na\u010din na koji gledate na dru\u0161tvene mre\u017ee"},"content":{"rendered":"
\n

Ni sami naj\u010de\u0161\u0107e nismo svesni koliko su dru\u0161tvene mre\u017ee i internet promenili svet, na\u010din na koji \u017eivimo, u\u010dimo, prodajemo, radimo, kupujemo. Hteli da to priznamo ili ne, internet je u\u0161ao u svaki segment na\u0161ih \u017eivota. Jo\u0161 manje smo svesni mo\u0107i koju internet, a pre svega dru\u0161tvene mre\u017ee imaju.<\/p>\n<\/blockquote>\n

Ve\u0107 sam pisao o tome koliko je danas internet va\u017ean za poslovanje, a ovog puta sam odlu\u010dio da sa vama podelim statisti\u010dke \u010dinjenice koje \u0107e promeniti na\u010din na koji vidite dru\u0161tvene mre\u017ee i verovatno pomo\u0107i da pametnije koristite njihove kapacitete. Pa, da po\u010dnemo:<\/p>\n

1. 95% brendova ne odgovara na komentare\u00a0 i postove svojih potro\u0161a\u010da<\/h2>\n

Odgovaranje na komentare ljubitelja va\u0161eg brenda je krucijalno, na taj na\u010din pokazujete da vrednujete svakog pojedinca, gradite ja\u010di odnos sa publikom i bolje upoznajete sve one koji su u\u010destvovali u izgradnji va\u0161eg brenda. \u010cak su i negativni komentari odli\u010dna prilika da poka\u017eete da ste spremni da primite kritiku, ispravite gre\u0161ke i na taj na\u010din ih preokrenete u svoju korist.<\/p>\n

2. Objave koje sadr\u017ee cenu su 40% uspe\u0161nije<\/h2>\n

Mnogi ljudi nisu u mogu\u0107nosti da do\u0111u u va\u0161 restoran ili prodavnicu ne razmi\u0161ljaju\u0107i o cenama, zato preferiraju da ih o cenama proizvoda ili usluge informi\u0161ete kroz objave. Me\u0111utim, istra\u017eivanja \u010dak pokazuju da ljudi na dru\u0161tvenim mre\u017eama, bez obzira na finansijsku situaciju, uvek vole da znaju cenu proizvoda\/usluge. Li\u010dno, preferiram da cene budu na vizualu, ali ih mo\u017eete ista\u0107i i u samom tekstu objave.<\/p>\n

3. Prose\u010dan korisnik provede 20 minuta na fejsbuku pri svakoj poseti<\/h2>\n

Na prvi pogled ovo zvu\u010di kao dug vremenski period, ali zamislite koliko prijatelja ima va\u0161 prose\u010dan potro\u0161a\u010d, koliko stranica lajkuje, niko ne \u017eeli da \u010dita eseje, ne\u0107ete ih privu\u0107i tekstom bez slike ili videa. Morate biti \u0161to koncizniji , morate da zaslu\u017eite njihovu pa\u017enju, da dobro poznajete svoju ciljnu grupu. Nikada ih ne spamujte postovima, jedna do dve objave dnevno su sasvim dovoljne, prose\u010dan \u017eivot jednog fejsbuk posta je 18 sati i treba mu dati priliku da do\u0111e do \u0161to vi\u0161e ljudi.<\/p>\n

4. 13% posto potro\u0161a\u010da prati brend na dru\u0161tvenim mre\u017eama zbog sadr\u017eaja<\/h2>\n

Ma koliko va\u0161 brend bio kvalitetan i uspe\u0161an, to korisnicima dru\u0161tvenih mre\u017ea nije dovoljno, oni \u017eele da ih nasmejete, informi\u0161ete, da im ulep\u0161ate dan, navedete ih na razmi\u0161ljanje. Va\u017eno je da znate kome se kako obra\u0107ate i \u0161ta je to \u0161to bi va\u0161u ciljnu grupu moglo da interesuje i motivi\u0161e, samo tako \u0107ete privu\u0107i novu publiku.<\/p>\n

5. Korisnici tvitera naprave preko 32 milijarde pretraga mese\u010dno<\/h2>\n

Treba iskoristiti tu \u010dinjenicu, oslu\u0161kivati ciljnu grupu, znati kojim re\u010dima da dospete u rezultate te pretrage, samim tim privu\u010dete nove potencijalne potro\u0161a\u010de. Koje su to teme va\u017ene za va\u0161u ciljnu grupu? O \u010demu tvituju?<\/p>\n

6. 20% svih dnevnih Google pretraga nisu pretra\u017eivane nikada pre<\/h2>\n

To je \u010dak petina ukupnih dnevnih pretraga, pratite pa\u017eljivo \u0161ta se to pretra\u017euje u va\u0161oj okolini, koje su to klju\u010dne re\u010di, pretra\u017eujte analitiku kako bi dobili inspiraciju za nove klju\u010dne re\u010di i sadr\u017eaj.<\/p>\n

7. Najve\u0107i broj novih korisnika dru\u0161tvenih mre\u017ea ima izme\u0111u 45 i 54 godina<\/h2>\n

Vi\u0161e ne postoje ciljne grupe koje su nedostupne na dru\u0161tvenim mre\u017eama, samo je va\u017eno znati kako da do\u0111ete do njih. Svi \u017eele nalog na fejsbuku kako bi kontaktirali prijatelje, podelili detalje iz svog \u017eivota i to je idealna prilika da im prezentujete svoj proizvod, da ih detaljnije informi\u0161ete o svom biznisu.<\/p>\n

Ovo nisu samo puke interesantne informacije, ve\u0107 bi trebalo da vas navedu na razmi\u0161ljanje i pomognu vam da shvatite mo\u0107 interneta. Danas su svi na internetu i va\u017eno je da saznaju za vas i va\u0161 brend. Va\u0161e preduze\u0107e zaslu\u017euje dobar digitalni marketing, ve\u0107i profit, nove potro\u0161a\u010de koji \u0107e vas preporu\u010diti svojim prijateljima. Va\u017eno je da na\u0111ete tim koji je spreman da gradi mostove izme\u0111u vas i va\u0161ih potro\u0161a\u010da.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ni sami naj\u010de\u0161\u0107e nismo svesni koliko su dru\u0161tvene mre\u017ee i internet promenili svet, na\u010din na koji \u017eivimo, u\u010dimo, prodajemo, radimo, kupujemo. Hteli da to priznamo ili ne, internet je u\u0161ao …<\/p>\n","protected":false},"author":4,"featured_media":286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[4,7,19,15,8],"yoast_head":"\n7 \u010dinjenica koje \u0107e promeniti va\u0161 pogled na dru\u0161tvene mre\u017ee<\/title>\n<meta name=\"description\" content=\"Ni sami naj\u010de\u0161\u0107e nismo svesni koliko su dru\u0161tvene mre\u017ee i internet promenili svet, na\u010din na koji \u017eivimo, u\u010dimo, prodajemo, radimo, kupujemo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/drugaciji-pogled-na-drustvene-mreze\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 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