{"id":255,"date":"2015-06-08T10:13:56","date_gmt":"2015-06-08T09:13:56","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=255"},"modified":"2016-05-02T16:25:52","modified_gmt":"2016-05-02T14:25:52","slug":"sta-znaci-biti-dobar-komjuniti-menadzer","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/sta-znaci-biti-dobar-komjuniti-menadzer\/","title":{"rendered":"\u0160ta zna\u010di biti dobar komjuniti menad\u017eer?"},"content":{"rendered":"<p style=\"text-align: justify;\">Mnogo puta smo \u010duli za komjuniti menad\u017eere i to zanimanje sve \u010de\u0161\u0107e sre\u0107emo, naro\u010dito me\u0111u mla\u0111om generacijom. Najpre moramo da prevazi\u0111emo ustaljenu dozu nepoverenja prema novim zanimanjima koje savremeno tr\u017ei\u0161te zahteva (preporu\u010dujemo \u010duveni video <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/watch?v=emx92kBKads\">Shift happens<\/a><\/span>) i prodremo dublje u sam opis i odgovornost ovog posla koje digitalizovano doba zahteva.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Komjuniti menad\u017eera slobodno mo\u017eemo nazvati licem kompanije ili brenda koji obavlja komunikaciju u dva smera.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Njegova primarna uloga je komunikacija sa publikom na <span style=\"text-decoration: underline;\"><a href=\"http:\/\/pinconsulting.co.rs\/blog-digitalni-marketing\">dru\u0161tvenim mre\u017eama<\/a><\/span>. Budu\u0107i da <span style=\"text-decoration: underline;\"><a href=\"http:\/\/pinconsulting.co.rs\/digitalni-ili-tradicionalni-marketing\">savremeni pristup<\/a><\/span> u marketingu podrazumeva prisniji pristup, uspostavljanje odre\u0111enih digitalnih \u201eveza\u201c zbog imid\u017ea, profesionalna komunikacija nikako ne podrazumeva hladne i generi\u010dke odgovore. Komjuniti menad\u017eer mora najpre da bude komunikativna osoba koja prati trendove na tr\u017ei\u0161tu po\u0161to \u0107e jedino tako stvarati sadr\u017eaj na dru\u0161tvenim mre\u017eama koji \u0107e biti kvalitetan i primamljiv za ciljnu grupu. Na njemu je da koncipira <span style=\"text-decoration: underline;\"><a href=\"http:\/\/pinconsulting.co.rs\/uvod-content-strategija\">strategiju komunikacija<\/a><\/span> prema kojoj sam brend komunicira sa svakim fanom pojedina\u010dno. Kao osoba koja je dobro upoznata sa dru\u0161tvenim mre\u017eama, komjuniti menad\u017eer neretko i stvara sadr\u017eaj koji \u0107e brend postovati na internetu, budu\u0107i da on najbolje od svih u timu poznaje \u201epuls\u201c sajber korisnika.<\/p>\n<p style=\"text-align: justify;\">Komunikacija sa primarnom i sekundarnom publikom na internetu koja se vodi u kontiunitetu zahteva posve\u0107enost i zato kompanije autsorsuju agencije za digitalni marketing, po\u0161to se u praksi ovo pokazalo kao sigurnije, ali i isplativije re\u0161enje. Svaka digitalna agencija ima svog komjuniti menad\u017eera (ili bolje &#8211; tim) koji a\u017eurira sadr\u017eaj na stranicama na dru\u0161tvenim mre\u017eama, kontroli\u0161e komunikaciju koja se odvija i koncipira odgovore. Dobar komjuniti menad\u017eer poznaje kulturu komunikacije za svaki brend, zato \u0161to se ne mo\u017ee istim jezikom komunicirati kada se reklamira npr. preparat za negu lepote i odre\u0111eni prehrambeni lanac. U <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.forbes.com\/sites\/yec\/2012\/12\/25\/the-4-pillars-of-community-management\/\">svom \u010dlanku<\/a><\/span> Forbes je naveo \u010detiri osobine koje mora da poseduje dobar komjuniti menad\u017eer:<\/p>\n<ul style=\"text-align: justify;\">\n<li>rast (pra\u0107enje relevatnih tema, kori\u0161\u0107enje \u0161to vi\u0161e dru\u0161tvenih mre\u017ea, pisanje blogova),<\/li>\n<li>anga\u017eman (stvaranje i distribuiranje relevantnih sadr\u017eaja i uspostavljanje \u201eli\u010dnih\u201c veza sa korisnicima),<\/li>\n<li>slu\u0161anje (direktna komunikacija sa korisnicima, tra\u017eenje feedback-a i pra\u0107enje analitike) i<\/li>\n<li>pobolj\u0161anje (pra\u0107enje konkurencije i provera novih dru\u0161tvenih platformi).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Dakle, komjuniti menad\u017eer nije tek obi\u010dan moderator foruma, odnosno dru\u0161tvene mre\u017ee. On zaista mora da \u201e\u010duje\u201c internet zajednicu i to iskoristi kako bi \u0161to bolje predstavio brend. Iako isprva ne deluje tako, na njemu je mnogo odgovornosti i to \u0161to ste prisutni na svim dru\u0161tvenim mre\u017eama definitivno nije samo po sebi dovoljno da budete dobar i kvalitetan komjuniti menad\u017eer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnogo puta smo \u010duli za komjuniti menad\u017eere i to zanimanje sve \u010de\u0161\u0107e sre\u0107emo, naro\u010dito me\u0111u mla\u0111om generacijom. Najpre moramo da prevazi\u0111emo ustaljenu dozu nepoverenja prema novim zanimanjima koje savremeno tr\u017ei\u0161te &#8230;<\/p>\n","protected":false},"author":4,"featured_media":256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[4,3,7,8],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Community management - osnove i preporuke<\/title>\n<meta name=\"description\" content=\"\u0160ta radi komjuniti menad\u017eer, koji je njegov posao? 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