{"id":191,"date":"2015-05-12T15:00:59","date_gmt":"2015-05-12T14:00:59","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=191"},"modified":"2016-05-13T11:33:38","modified_gmt":"2016-05-13T09:33:38","slug":"zasto-je-digitalni-marketing-vazan","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/en\/blog\/zasto-je-digitalni-marketing-vazan\/","title":{"rendered":"Za\u0161to je digitalni marketing va\u017ean?"},"content":{"rendered":"
\n

Gotovo svakodnevno se susre\u0107emo sa terminom digitalni marketing. O njemu bruje mediji, na\u0161i prijatelji, poznanici, saradnici i poslodavci. Digitalni marketing je postao jedan od najva\u017enijih faktora uspe\u0161nosti svakog preduze\u0107a, bez obzira na njegovu veli\u010dinu, delatnost ili lokaciju. Ova vrsta advertajzinga vi\u0161e nije pitanje izbora, osim ukoliko ne \u017eelite da va\u0161 biznis ostane tajna.<\/p>\n<\/blockquote>\n

Te\u0161ko je definisati digitalni marketing. Jo\u0161 je te\u017ee nabrojati \u0161ta sve spada u isti, jer je on promenljive prirode, napreduje u skladu sa\u00a0 novim digitalnim tehnologijama, potrebama globalnog dru\u0161tva i trendovima. Ono \u0161to precizno mo\u017eemo definisati je njegov cilj. Digitalni marketing je tu da bi stvorio, oja\u010dao i odr\u017eao vezu izme\u0111u kompanije i korisnika njenih proizvoda i usluga. Ova veza je podjednako va\u017ena za obe strane jer gradi uzajamno poverenje, upu\u0107uje korisnike u sam proizvod, a \u010desto daje mogu\u0107nost kompanijama da svoju uslugu ili proizvod unaprede. Naravno, ovaj cilj podrazumeva niz najrazli\u010ditijih metoda komunikacije sa publikom kako bi se potencijali jedne kompanije pretvorili u rezultate.<\/p>\n

Da bi razumeli za\u0161to je digitalni marketing va\u017ean, esencijalno je da razumete njegovu efikasnost\u00a0na dana\u0161njem tr\u017ei\u0161tu. Poku\u0161a\u0107emo da vam objasnimo za\u0161to je digitalni marketing pametna investicija i efektivni marketin\u0161ki kanal koji \u0107e vam pomo\u0107i da svoj biznis unapredite.<\/p>\n

Evo i nekoliko razloga koje smo izdvojili za vas:<\/p>\n

1. Zato\u00a0\u0161to digitalni marketing svima daje \u0161ansu<\/h2>\n

Digitalni marketing pru\u017ea \u0161ansu preduze\u0107ima da se bore za svoji udeo u tr\u017ei\u0161tu i privuku svoju ciljnu grupu i upoznaju je sa svojim proizvodima. Manje kompanije sada imaju mogu\u0107nost da ostvare znatno ve\u0107e rezultate! Ovakva vrsta uspeha je ranije bila dostupna samo velikim korporacijama sa ogromnim bud\u017eetima za tradicionalno reklamiranje, \u0161to nas dovodi do slede\u0107e stavke.<\/p>\n

2. Znatno je ekonomi\u010dniji od tradicionalnog marketinga<\/h2>\n

Mala i srednja preduze\u0107a imaju mnogo manje resursa koje mogu da izdvoje za marketing, te im samim tim mnoge sfere tradicionalnog marketinga ostaju nedostupne. Digitalni marketing omogu\u0107ava preduzetnicima da sa znatno manjim investicijama ostvare komunikaciju sa znatno \u0161irom publikom i ostvare jednako dobre ili \u010dak i bolje rezultate u odnosu na uspe\u0161nost tradicionalnog marketinga. Mnoge velike kompanije izdvajaju znatno vi\u0161e novca za usluge digitalnog marketinga, nego za tradicionalne marketin\u0161ke usluge.<\/p>\n

3. Digitalni marketing poma\u017ee preduze\u0107ima da ostvare ve\u0107e prihode<\/h2>\n

Efektivne tehnike digitalnog marketinga omogu\u0107avaju veliki porast prihoda preduze\u0107ima . Prihodi velikih kompanija mogu da porastu vi\u0161e od 200%, dok mala i srednja preduze\u0107a mogu da uve\u0107aju svoje prihode preko 3 puta, \u010dime se preduze\u0107ima daje mogu\u0107nost da rastu i razvijaju se!<\/p>\n

4. Digitalni marketing olak\u0161ava\u00a0interakciju\u00a0sa ciljnom publikom<\/h2>\n

Digitalni marketing vam omogu\u0107ava da spoznate svoju publiku, da uvidite kojoj demografiji ona pripada. Sve je mnogo lak\u0161e kada znate kome se obra\u0107ate! Tako\u0111e, direktno uti\u010de na pobolj\u0161anje impresije korisnika o proizvodu i kompaniji, zadr\u017eava postoje\u0107e korisnike i omogu\u0107ava korisnicima da o va\u0161em proizvodu saznaju bez tro\u0161enja previ\u0161e vremena.<\/p>\n

5. Digitalni\u00a0marketing\u00a0dopire \u010dak\u00a0i\u00a0do korisnika mobilnih telefona<\/h2>\n

U eri pametnih telefona, kada su se pu\u0161 pauze pretvorile u pauze za proveravanja naloga na dru\u0161tvenim mre\u017eama, bilo bi naivno da ne poku\u0161amo da to iskoristimo da pobolj\u0161amo sopstveni performans na tr\u017ei\u0161tu.\u00a0 Preko 4 milijardi ljudi u svetu u\u017eiva u prednostima smart telefona, a u Srbiji ih poseduje 70% korisnika mobilnih telefona.\u00a0 Svi oni su potencijalni korisnici va\u0161e usluge ili proizvoda i \u010dekaju da ih upoznate sa onim \u0161ta nudite.<\/p>\n

6. Zato \u0161to DM\u00a0stvara\u00a0poverenje u odnosu sa va\u0161im\u00a0potro\u0161a\u010dima<\/h2>\n

Jedna od vrednosti na kojoj po\u010diva svako uspe\u0161no preduze\u0107e jeste poverenje. Zato je u digitalnom marketingu svaki pojedinac va\u017ean. Direktna komunikacija sa potro\u0161a\u010dima ili onima koji bi to mogli da postanu je krucijalna. Komunikacija sa zadovoljnom, ali i nezadovoljnom publikom je osnova poverenja. Time im pokazujemo da nam je stalo do njihovog mi\u0161ljenja, da smo tu da saslu\u0161amo njihove pohvale i kritike.\u00a0 Metodama koje koristi tradicionalni marketing nismo u mogu\u0107nosti da komuniciramo sa svim potro\u0161a\u010dima koji bi to \u017eeleli, dok digitalni marketing omogu\u0107ava komunikaciju bez obzira na to gde se potro\u0161a\u010d nalazi. On nam omogu\u0107ava ne samo da sti\u010demo poverenje svojih potro\u0161a\u010da, ve\u0107 i da to poverenje zadr\u017eimo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gotovo svakodnevno se susre\u0107emo sa terminom digitalni marketing. O njemu bruje mediji, na\u0161i prijatelji, poznanici, saradnici i poslodavci. Digitalni marketing je postao jedan od najva\u017enijih faktora uspe\u0161nosti svakog preduze\u0107a, bez …<\/p>\n","protected":false},"author":4,"featured_media":198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[4,3,7,19],"yoast_head":"\nZa\u0161to je digitalni marketing va\u017ean?<\/title>\n<meta name=\"description\" content=\"Ova vrsta advertajzinga vi\u0161e nije pitanje izbora, osim ukoliko ne \u017eelite da va\u0161 biznis ostane tajna.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u0161to je digitalni marketing va\u017ean?\" \/>\n<meta property=\"og:description\" content=\"Ova vrsta advertajzinga vi\u0161e nije pitanje izbora, osim ukoliko ne \u017eelite da va\u0161 biznis ostane tajna.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-12T14:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-13T09:33:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/pinconsulting.co.rs\/wp-content\/uploads\/2015\/05\/Za\u0161to-je-DM-va\u017ean1.jpeg?fit=1024%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"Za\u0161to je digitalni marketing va\u017ean?\",\"datePublished\":\"2015-05-12T14:00:59+00:00\",\"dateModified\":\"2016-05-13T09:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\"},\"wordCount\":745,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"blog\",\"digitalni marketing\",\"dru\u0161tvene mre\u017ee\",\"Facebook\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\",\"name\":\"Za\u0161to je digitalni marketing va\u017ean?\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2015-05-12T14:00:59+00:00\",\"dateModified\":\"2016-05-13T09:33:38+00:00\",\"description\":\"Ova vrsta advertajzinga vi\u0161e nije pitanje izbora, osim ukoliko ne \u017eelite da va\u0161 biznis ostane tajna.\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/zasto-je-digitalni-marketing-vazan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Za\u0161to je digitalni marketing va\u017ean?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digital marketing and consulting. 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