{"id":854,"date":"2016-04-26T11:45:12","date_gmt":"2016-04-26T10:45:12","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=854"},"modified":"2016-07-16T14:46:26","modified_gmt":"2016-07-16T12:46:26","slug":"saveti-za-dobru-content-strategiju-ili-kako-zaciniti-sadrzaj","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/saveti-za-dobru-content-strategiju-ili-kako-zaciniti-sadrzaj\/","title":{"rendered":"Saveti za dobru content strategiju (ili kako „za\u010diniti“ sadr\u017eaj)"},"content":{"rendered":"
\n

Kreiranje dobrog i izazovnog sadr\u017eaja je poduhvat koji zaista iziskuje mnogo truda, ali jedan od osnovnih postulata internet marketinga i dalje glasi – sadr\u017eaj je taj koji plasira i prodaje brend. Sadr\u017eaj je taj koji dolazi pre SEO i traffic-a, te je zato content marketing po\u010detak svake digitalne strategije.<\/p>\n<\/blockquote>\n

1. Content strategija mora da bude originalna<\/span><\/h2>\n

Sadr\u017eaj koji se plasira mora biti originalan, najpre jer je prisno vezan za Google. Kopiranje tu\u0111eg sadr\u017eaja Google „ka\u017enjava“, \u0161to \u0107e se sigurno odraziti lo\u0161e na va\u0161 brend. Va\u017ean segment prvog pravila je da originalan sadr\u017eaj mora poticati iz – originalnosti! Improvizacija postoje\u0107eg sadr\u017eaja na „originalni na\u010din“ nije originalan sadr\u017eaj po sebi, a brend koji se plasira „ispri\u010danom pri\u010dom“ ne\u0107e biti izdvojen od drugih – \u0161to je primarni cilj content strategije, kao i sveukupnog internet marketinga.<\/p>\n

2. Naslovi moraju biti upe\u010datljivi i pitki<\/span><\/h2>\n

Naslov je najva\u017eniji segment content strategije jer se njime budi interesovanje u ljudima. Evo i interesantne statistike sa sajta Copybloger<\/a><\/strong><\/span>\u00a0– 80% ljudi \u0107e pro\u010ditati naslov va\u0161e pri\u010de, a tek 20% ostatak. Naslov mora da zagolica ma\u0161tu, sadr\u017ei \u0161to vi\u0161e pri\u010de u manje re\u010di i budi odre\u0111enu emociju u \u010ditaocu. Naravno, ne treba i\u0107i predaleko u izazivanju emocija samo zarad klika, jer se mo\u017ee lako do\u0107i do negativnog publiciteta. Najve\u0107i srpski mediji su upali u ovu zamku, objavljuju\u0107i zapaljive naslove samo da bi ljudi u\u0161li na link i pove\u0107ali internet saobra\u0107aj – tzv. „clickbait<\/a><\/strong>„.<\/p>\n

3. U\u010dinite sadr\u017eaj primenljivim<\/span><\/h2>\n

Da li ste skoro objavili blog? Ako jeste, da li ste njime pru\u017eili digitalnoj publici nove informacije koje \u0107e im zna\u010diti, koristan savet… ne\u0161to? Content marketing je najbolji kada nudi sadr\u017eaj koji \u0107e neko mo\u0107i da primeni. Na taj na\u010din „osvajate“ ljude, a time ste na pola puta da va\u0161 brend uspe. U strategiji uvek napravite mesta za koji koristan savet ili informaciju. Nekad je i sa\u017eet tekst primenljiv sadr\u017eaj kao takav. Ali, mora se obratiti pa\u017enja da saveti koje dajete ne poku\u0161avaju da vaspitaju ljude ili ih predstavi glupim. Za\u0161to su dokumentarni filmovi postali popularni? Ljudi \u017eele da nau\u010de nove stvari i postanu bolji. Postupajte i vi tako!<\/p>\n

4. Budite spremni da pru\u017eite odgovore<\/span><\/h2>\n

Ljudi \u010ditaju sadr\u017eaje kako bi im bila dostupna odre\u0111ena informacija. SEO postoji da bi ljudi dobili odgovore. Me\u0111utim –\u00a0evo jo\u0161 jednog korisnog saveta. Ljudi ne \u017eele samo odgovore. \u017dele odgovore sad i odmah. Zato je va\u017eno da content strategija bude i simplifikovana – moramo se navi\u0107i na to da je digitalna publika lenja i da \u0107e se pre odlu\u010diti za sadr\u017eaj koji pru\u017ea jasne i konkretne informacije. Va\u017ean segment ove stavke je i dalja komunikacija – koja mora biti postojana i dobro osmi\u0161ljena, a o tome smo ve\u0107 bili pisali ranije<\/a><\/strong>.<\/p>\n

5. Preciznost i ta\u010dnost je „must have“ svake ozbiljne content strategije<\/span><\/h2>\n

Zamislite da u okviru neke kompanije pi\u0161ete blogove koji vremenom postanu popularni. \u010cita ih na hiljade ljudi dnevno, ali se desi da neko otkrije neta\u010dne informacije. Zapitajte se – kakvu to \u0161tetu mo\u017ee da u\u010dini vama i kompaniji u kojoj radite? I kako to mo\u017ee da se odrazi na publicitet? Uvek obratite pa\u017enju na statistike koje koristite, a preporu\u010dujemo vam da ih uvek linkujete u va\u0161em sadr\u017eaju.<\/p>\n

6. Sadr\u017eaj koji provocira dobija pa\u017enju<\/span><\/h2>\n

Ako izazovete interesovanje ili probudite pa\u017enju digitalnoj publici, znajte da je va\u0161a strategija na dobrom putu da ostvari ciljeve. Kako da pri\u010du u\u010dinite „provokativnijom“? Da\u0107emo vam neke savete iz na\u0161eg dosada\u0161njeg iskustva – ostavite \u010ditaoce sa pitanjima – ali ne time \u0161to \u0107ete va\u0161 sadr\u017eaj ostaviti nedovr\u0161en, ve\u0107 pre da bude takav da \u0107e ljudi razmi\u0161ljati kako da va\u0161u pri\u010du sagledaju u realnom svetu i primene; uvod mora da bude interesantan i pitak. I poslednje, ali nikako ne najmanje va\u017eno – ljudi vole pri\u010du. Koristite anegdote, ili nekom pri\u010dom poku\u0161ajte da uka\u017eete na poentu.<\/p>\n

7. Video i slika \u0107e upotpuniti i oja\u010dati komunikaciju.<\/span><\/h2>\n

Ljudi u\u010de na razli\u010dite na\u010dine. Neki najpre zapamte ono \u0161to \u010duju, nekome jaka slika ili pak infografik ostane urezan u se\u0107anju…ali, svi u\u010de bolje uz vizuelni podsticaj. Video ili slika koji ilustruju poentu va\u0161eg sadr\u017eaja bi\u0107e pun pogodak va\u0161e strategije. O \u010demu god da pi\u0161ete – uvek dodajte makar sliku! Beskona\u010dni redovi slova samo \u0107e demotivisati ljude…sem ukoliko \u010ditaju knjigu. I ne zaboravite – koristite isklju\u010divo slike koje \u010de ilustrovati ili oja\u010dati poentu va\u0161e pri\u010de! Generi\u010dke slike koje nemaju veze sa sadr\u017eajem su potpuno bespotrebne, a ako ih stavljate samo da bi „dr\u017eale pa\u017enju“, pa…mo\u017eda je vreme da redefini\u0161ete va\u0161u content strategiju! \ud83d\ude42<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kreiranje dobrog i izazovnog sadr\u017eaja je poduhvat koji zaista iziskuje mnogo truda, ali jedan od osnovnih postulata internet marketinga i dalje glasi – sadr\u017eaj je taj koji plasira i prodaje brend.<\/p>\n","protected":false},"author":4,"featured_media":859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[],"yoast_head":"\nSaveti za dobru content strategiju (ili kako "za\u010diniti" sadr\u017eaj) | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/saveti-za-dobru-content-strategiju-ili-kako-zaciniti-sadrzaj\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saveti za dobru content strategiju (ili kako "za\u010diniti" sadr\u017eaj) | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Kreiranje dobrog i izazovnog sadr\u017eaja je poduhvat koji zaista iziskuje mnogo truda, ali jedan od osnovnih postulata internet marketinga i dalje glasi - 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