{"id":6346,"date":"2017-02-23T15:44:58","date_gmt":"2017-02-23T14:44:58","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=6346"},"modified":"2017-02-23T15:44:58","modified_gmt":"2017-02-23T14:44:58","slug":"virtuelna-realnost-sta-brendovi-trenutno-rade","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/virtuelna-realnost-sta-brendovi-trenutno-rade\/","title":{"rendered":"Virtuelna realnost: \u0160ta brendovi trenutno rade"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Virtuelna realnost<\/strong>, odnosno skra\u0107eno &#8211; VR, uvek je zanimljiva vest u svetu <a href=\"http:\/\/pinconsulting.co.rs\/blog\/sta-je-digitalni-marketing\">social media marketinga<\/a>. Mnogi \u0107e se slo\u017eiti da ima potencijala da promeni i prodrma iskustvo dru\u0161tvenih mre\u017ea, kako za korisnike, tako i za zaposlene u marketingu. VR je definitivno privukao pa\u017enju otkad je Facebook kupio kompaniju Oculus za 2 milijarde dolara, a nova studija pokazuje da su ljudi skloniji kupovanju brendova koji koriste virtuelnu realnost. Uprkos euforiji, mnogi su jo\u0161 uvek zbunjeni ili nisu svesni o \u010demu se ta\u010dno radi.<\/p>\n<p style=\"text-align: justify;\">Mashable defini\u0161e VR kao \u201epotpuno udubljuju\u0107u, kompjuterski simuliranu sredinu koja daje korisniku ose\u0107aj da se nalazi u toj sredini umesto one u kojoj zapravo jeste.\u201c Jedan od najpopularnijih na\u010dina da se do\u017eivi VR je putem headset-a. On mo\u017ee biti kompleksniji i skuplji, poput Oculus Rift, ili jednostavniji i pristupa\u010dan poput Google Cardboard, koji se koristi zajedno sa pametnim telefonom.<\/p>\n<p style=\"text-align: justify;\">Sada kada razumemo \u0161ta je VR i kako se mo\u017ee iskusiti, name\u0107e se pitanje \u0161ta brendovi rade kako bi se povezali sa korisnicima na dru\u0161tvenim mre\u017eama. Evo par primera. Iako bi idealno bilo da ove YouTube video snimke gledate barem preko Google Cardboard ure\u0111aja, mo\u017eete ih svakako gledati i preko svog internet pretra\u017eiva\u010da, kako biste stekli ideju o do\u017eivljaju.<\/p>\n<h2>Toms:<\/h2>\n<p><iframe loading=\"lazy\" title=\"Experience the TOMS Virtual Giving Trip\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jz5vQs9iXCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">Kompanija koja proizvodi obu\u0107u odvodi korisnike u udaljeno selu Perua, gde mogu da do\u017eive dato putovanje. Onda se pojavljuju deca, sre\u0107na i zahvalna zbog dolaska volontera. Deca nisu bila sre\u0107na samo zbog cipela, ve\u0107 i zbog toga \u0161to su se volonteri igrali sa njima i upoznali ih bolje. Ovo iskustvo je na prili\u010dno dubokom nivou, \u0161to dovodi do veoma emotivnog preno\u0161enja pri\u010de.<\/p>\n<h2>Mercedes:<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=9QRxO2HVUvA<\/p>\n<p style=\"text-align: justify;\">Mercedes je prezentovao svoj poslednji SL model putem virtuelne vo\u017enje autoputem du\u017e obale Pacifika, u Kaliforniji. Tokom vo\u017enje, korisnici su mogli da posmatraju enterijer kola, da gledaju kroz otvor na krovu i da posmatraju kako se automobil kre\u0107e po putu. Kada se prebacuje u konvertibilni prikaz, sa desne strane se vidi Pacifik.<\/p>\n<h2>Oreo:<\/h2>\n<p><iframe loading=\"lazy\" title=\"Discover the 360\u00b0 world that inspired Filled Cupcake Flavored Oreo Cookies\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ENau7AkayN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">Kako bi predstavio svoje nove Filled Cupcake Flavored kola\u010di\u0107e, Oreo je kreirao animirani virtuelni svet koji je vodio korisnike kroz misti\u010dnu zemlju iz fantazije, sa mle\u010dnim rekama i \u010dokoladnim kanjonima. Ovaj video za sada ima preko 3 miliona pregleda na YouTube.<\/p>\n<h2>XFINITY &amp; NASCAR<\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=INUry8qcRtI<\/p>\n<p style=\"text-align: justify;\">XFINITY je simulirao intenzitet i ose\u0107aj vo\u017enje u pravoj NASCAR trci, stavljaju\u0107i korisnika direktno u akciju: kao posmatra\u010da, u pit stop-u, na kraju vozila, kao i pored voza\u010da u kolima. Ovo je definitivno jedna od najintenzivnijih i zaista spektakularnih upotreba VR od strane nekog brenda.<\/p>\n<p>Drugi poznati brendovi koji koriste VR su: Expedia, Lipton, Clash of Clans, itd.<\/p>\n<p style=\"text-align: justify;\">Sa ovim primerima na umu, deluje da su mogu\u0107nosti bezbrojne. Me\u0111utim, va\u017eno je napomenuti da VR video nekog brenda mora imati svrhu, biti zabavan i\/ili emotivan, i da definitivno dovodi korisnika na potpuno dublji iskustveni nivo, kroz pravilnu upotrebu tehnologije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtuelna realnost, odnosno skra\u0107eno &#8211; VR, uvek je zanimljiva vest u svetu social media marketinga. Mnogi \u0107e se slo\u017eiti da ima potencijala da promeni i prodrma iskustvo dru\u0161tvenih mre\u017ea<\/p>\n","protected":false},"author":4,"featured_media":6347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtuelna realnost: \u0160ta brendovi trenutno rade | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/virtuelna-realnost-sta-brendovi-trenutno-rade\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtuelna realnost: \u0160ta brendovi trenutno rade | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Virtuelna realnost, odnosno skra\u0107eno - VR, uvek je zanimljiva vest u svetu social media marketinga. 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