{"id":606,"date":"2015-11-23T00:00:19","date_gmt":"2015-11-22T23:00:19","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=606"},"modified":"2016-05-02T16:16:28","modified_gmt":"2016-05-02T14:16:28","slug":"smo-optimizacija-za-drustvene-mreze","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/smo-optimizacija-za-drustvene-mreze\/","title":{"rendered":"Social media optimization \u2013 optimizacija za dru\u0161tvene mre\u017ee"},"content":{"rendered":"<p style=\"text-align: justify;\">Optimizacija za dru\u0161tvene mre\u017ee (SMO) je upotreba brojnih <a href=\"http:\/\/pinconsulting.co.rs\/blog-digitalni-marketing\"><strong><span style=\"text-decoration: underline;\">digitalnih kanala i virtuelnih zajednica<\/span><\/strong><\/a> u svrhu postizanja publiciteta i podizanja svesti o proizvodu, brendu ili doga\u0111aju. Tipovi dru\u0161tvenih medija koji se utilizuju su RSS feed-ovi, mre\u017ee informisanja\/vesti i bookmarking sajtovi, kao i sajtovi dru\u0161tvene mre\u017ee, poput Facebook-a, Twittera i sli\u010dno, kao i video i bloging sajtovi. SMO je sli\u010dan <a href=\"http:\/\/pinconsulting.co.rs\/seo-optimizacija-sta-je-to-i-zasto-je-vazno\"><strong><span style=\"text-decoration: underline;\">optimizaciji za Internet pretra\u017eiva\u010de (SEO)<\/span><\/strong><\/a> u smislu da je cilj da se pove\u0107a promet (posete) i vidljivost veb sajta. U op\u0161tim crtama, optimizacija za dru\u0161tvene mre\u017ee se odnosi na optimizaciju web sajta i sadr\u017eaja za deljenje na dru\u0161tvenim mre\u017eama i drugim sajtovima za dru\u0161tveno umre\u017eavanje.<\/p>\n<h2>1. Veza sa optimizacijom za internet pretra\u017eiva\u010de<\/h2>\n<p style=\"text-align: justify;\">Optimizacija za dru\u0161tvene medije postaje sve va\u017eniji faktor za SEO jer internet pretra\u017eiva\u010di sve vi\u0161e obra\u0107aju pa\u017enju i uzimaju za referencu preporuke korisnika dru\u0161tvenih mre\u017ea, kao \u0161to su Facebook, Tumblr, <a href=\"http:\/\/pinconsulting.co.rs\/twitter-i-digitalni-marketing\">Twitter<\/a>, Google+, Reddit, Youtube i druge da bi rangirali stranice u svojim rezultatima pretrage. Posledica je ta da kada se web stranica podeli ili \u201clajkuje\u201d na nekoj dru\u0161tvenoj mre\u017ei, internet pretra\u017eiva\u010di to ra\u010dunaju kao \u201cglas\u201d u prilog kvalitetu te internet stranice. Sledstveno, internet pretra\u017eiva\u010di mogu koristiti te \u201cglasove\u201d kako bi na osnovu njih preciznije rangirali sajtove u rezultatima internet pretrage. \u0160tavi\u0161e, po\u0161to je mnogo te\u017ee \u201cfingirati\u201d rezultate ili izvr\u0161iti la\u017eni uticaj na internet pretra\u017eiva\u010de na ovaj na\u010din, internet pretra\u017eiva\u010di sve vi\u0161e uzimaju u obzir upravo ove faktore i pretra\u017eivanje na dru\u0161tvenim mre\u017eama. Ovo zajedno sa sve personalizovanijom pretragom baziranom na interesovanjima i lokaciji je zna\u010dajno doprinelo va\u017enosti prisustva na dru\u0161tvenim mre\u017eama za SEO &#8211; optimizaciju za internet pretra\u017eiva\u010de. Posebno zbog personalizovanih rezultata pretrage, prisustvo na dru\u0161tvenim medijima zasnovano na lokaciji, poput Google Places, Foursquare, Yelp i drugo postaje sve va\u017eniji faktor. Osniva\u010d lokacijski bazirane marketin\u0161ke platforme MomentFeed, Rob Rid, 2013. je izjavio da je lokalna optimizacija na dru\u0161tvenim platformama postala \u201cstrate\u0161ki imperativ\u201d vi\u0161e nego \u201cluksuz\u201d.<\/p>\n<p style=\"text-align: justify;\">Mada je optimizacija za dru\u0161tvene medije blisko povezana sa marketingom na internet pretra\u017eiva\u010dima, ipak se razlikuje na vi\u0161e na\u010dina. Prvenstveno, SMO se fokusira na privla\u010denje poseta sa izvora drugih osim internet pretra\u017eiva\u010da, iako je unapre\u0111enje ranga na internet pretra\u017eiva\u010dima svakako korist od dobre optimizacije za dru\u0161tvene medije. Tako\u0111e, SMO je veoma koristan za targetiranje odre\u0111enog geografskog podru\u010dja u smislu ciljanja\u00a0i dopiranja do potencijalnih kupaca. Ovo poma\u017ee pove\u0107anju poseta i doprinosi visokoj stopi konverzije.<\/p>\n<h2>Veza sa viralnim marketingom<\/h2>\n<p style=\"text-align: justify;\">Optimizacija za dru\u0161tvene medije je na mnogo na\u010dina povezana sa tehnikom viralnom marketinga ili viralnog \u201cpostavljanja\u00a0semena\u201d, \u017eargonski re\u010deno: pu\u0161tanja buve, gde se re\u010d od usta do usta kreira kroz umre\u017eavanje u dru\u0161tvenom bookmarking-u, kao i sajtovima za razmenu videa i fotografija. Efektivna SMO kampanja mo\u017ee da koristi mo\u0107 viralnog marketinga \u2013 na primer, 80% aktivnosti na Pinterest-u se generi\u0161e kroz tzv. repinovanje. Tako\u0111e, prate\u0107i dru\u0161tvene trendove i utilizacijom alternativnih dru\u0161tvenih mre\u017ea, vebsajtovi mogu zadr\u017eati postoje\u0107e pratioce dok privla\u010de nove. Ovo omogu\u0107ava biznisima da izgrade online bazu pratioca i online prisustvo, koji svi linkuju ka kompanijskom sajtu i pove\u0107avaju promet na njemu. Na primer, sa kvalitetnom dru\u0161tvenom\u00a0bookmarking kampanjom, ne samo da promet vebsajta mo\u017ee biti pove\u0107an, nego se i samo rangiranje mo\u017ee pobolj\u0161ati.\u00a0 Na sli\u010dan na\u010din, blogovanje daje sli\u010dne rezultate deljenjem sadr\u017eaja kroz RSS u blogosferi i specijalnim pretra\u017eiva\u010dima blogova.<\/p>\n<p style=\"text-align: justify;\">Optimizacija za dru\u0161tvene medije je integralni deo menad\u017ementa online reputacije (ORM) ili menad\u017ementa strategija reputacije na internet pretra\u017eiva\u010dima (SERM) za organizacije ili pojedince kojima je stalo do njihovog online prisustva.<\/p>\n<p style=\"text-align: justify;\">SMO nije ograni\u010dena na marketing ili izgradnju brenda. Sve vi\u0161e tzv. \u201csmart\u201d biznisi integri\u0161u participaciju kroz dru\u0161tvene medije kao deo svoje strategije menad\u017ementa znanja (eng. <em>knowledge management strategy<\/em>). Na primer, razvijanje proizvoda\/usluge, regrutovanje novih saradnika, izgradnja brenda, odnosi sa potro\u0161a\u010dima i podizanje stepena zadovoljstva, razvoj poslovanja i drugo. Tako\u0111e, SMO se mo\u017ee koristiti da bi se odr\u017eavala zajednica vezana za odre\u0111eni sajt, \u0161to omogu\u0107ava kvalitetan odnos biznis-korisnik (eng. B2C, <em>business-to-consumer<\/em>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizacija za dru\u0161tvene mre\u017ee (SMO) je upotreba brojnih digitalnih kanala i virtuelnih zajednica u svrhu postizanja publiciteta i podizanja svesti o proizvodu, brendu ili doga\u0111aju.<\/p>\n","protected":false},"author":4,"featured_media":621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMO \u2013 optimizacija za dru\u0161tvene mre\u017ee<\/title>\n<meta name=\"description\" content=\"SMO postaje sve va\u017eniji faktor za SEO jer internet pretra\u017eiva\u010di sve vi\u0161e obra\u0107aju pa\u017enju i uzimaju za referencu preporuke korisnika dru\u0161tvenih mre\u017ea\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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