{"id":5828,"date":"2016-06-13T14:20:16","date_gmt":"2016-06-13T12:20:16","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=5828"},"modified":"2016-06-13T17:26:27","modified_gmt":"2016-06-13T15:26:27","slug":"leto-je-vreme-za-efikasan-marketinski-nastup","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/leto-je-vreme-za-efikasan-marketinski-nastup\/","title":{"rendered":"Leto je vreme za efikasan marketin\u0161ki nastup!"},"content":{"rendered":"

Iako nas s vremena na vreme iznenadi ki\u0161a i koji oblak, leto se neminovno pribli\u017eava, a sa tim i nove ideje i strategije – kako najbolje iskoristiti bud\u017eet namenjen za marketing? U novom blogu predlo\u017ei\u0107emo nekoliko korisnih saveta.
\nUkoliko \u017eelite da stvorite senzaciju od va\u0161eg brenda u vrelim danima koji nam predstoje, ovaj period je pravo doba za akciju. Neki saveti su jednostavni i logi\u010dni, dok drugi podrazumevaju ne\u0161to zahtevniji rad i ulog vremena i novca, kako bi se platila dividenda za period koji tek dolazi!<\/p>\n

1. Pregledajte podatke iz pro\u0161logodi\u0161njih kampanja<\/h2>\n

Mnogi iz sveta digitalnog marketinga<\/a><\/strong> (uklju\u010duju\u0107i i nas, priznajemo!) grabe napred i \u017eele da se oprobaju na novim platformama koje je sajber nebo iznedrilo, ili da porade jo\u0161 vi\u0161e na starim koje su se unapredile. Zato ume da bude naro\u010dito te\u0161ko i\u0107i nekoliko koraka unazad i zaista proceniti \u0161ta se najvi\u0161e isplatilo u nekim pro\u0161lim kampanjama i projektima.
\nAli, analiza nekih prethodnih aktivnosti je \u010desto prvi korak ka uspehu u onima koje tek predstoje! Pregledajte brojke, uporedite ih sa ciframa kojima danas baratate i procenite \u0161ta je to ranije moglo da se uradi bolje. Ako ste otvorili pregled starijih kampanja, analizirajte koje su imale najbolje rezultate. Proverite bud\u017eetiranje, reach, engagement, klikove i uporedite ih sa onima koje operi\u0161u kroz kampanje koje se trenutno vode. Zapitajte se – „\u0160ta je ovu kampanju u\u010dinilo tako dobrom?“ ili bolje – „\u0160ta je moglo da se uradi da ona bude jo\u0161 pet puta efektivnija?“
\nIako ovo deluje zamorno, a zaista oduzima i prili\u010dno vremena, presudno \u0107e uticati u va\u0161im budu\u0107im marketin\u0161kim koracima.
\nUdvostru\u010dite performans pri kampanjama koje su obavile posao, a taktike i strategije koje se nisu pokazale u\u010dinkovitima u potpunosti odbacite.<\/p>\n

2. Recikliraje i reformatirajte!<\/h2>\n

Stara izreka „Ako nije pokvareno, ne popravljaj!“ je i dalje sasvim istinita, naro\u010dito uzev\u0161i u obzir da je vreme za adekvatan marketin\u0161ki nastup jo\u0161 kra\u0107e nego ikada ranije.
\nAko ste ve\u0107 pro\u0161li kroz prvi korak, pribele\u017eite strategije koje se mogu opet iskoristiti, sa manje ili vi\u0161e izmena. Kreativno stvaranje novog sadr\u017eaja<\/a><\/strong> je usko grlo digitalnog marketinga, ali ako tu i tamo mo\u017eete da reciklirate neke elemente – sa\u010duva\u0107ete mnogo vremena i dati sebi slobodu da eksperimenti\u0161ete u kampanjama sa „novim ruhom“.
\nNa primer, koristite copy-je iz kampanja koje su imale najvi\u0161e uspeha i preformuli\u0161ite ih. To va\u017ei i za \u0161ablon\u00a0mejla koji je imao efekta.
\nHm, smatrate da ipak kreirani sadr\u017eaj ne mo\u017eete opet da upotrebite? Razmislite dobro – koliko se mejlova se\u0107ate od pro\u0161le godine? Uspe\u0107ete na tr\u017ei\u0161tu pre svega ako odr\u017eavate klijente i privla\u010dite nove, ne nu\u017eno zato \u0161to stvarate sadr\u017eaj koji je originalan.<\/p>\n

3. Zadr\u017eavajte i zadr\u017eavajte!<\/h2>\n

Jedna od manje poznatih \u010dinjenica me\u0111u u\u010desnicima na tr\u017ei\u0161tu je papreno visoka cena pri sticanju novih klijenata i mu\u0161terija, u pore\u0111enju sa tro\u0161kom zadr\u017eavanja postoje\u0107ih. Prema studiji sa Harvarda, sticanje novog klijenta ko\u0161ta \u010dak pet puta vi\u0161e od zadr\u017eavanja starog!
\nNaravno, ovo ne zna\u010di da treba odbaciti sav trud pri sticanju novih klijenata! Ovaj podatak slu\u017ei vi\u0161e kao podsetnik pri raspodeli resursa izme\u0111u akvizicije i odr\u017eavanja.
\nIsta studija navodi da pove\u0107anje stope zadr\u017eavanja klijenata uve\u0107ava profit od 25 do \u010dak 95 procenata. To je petostruka dobit u najgorem slu\u010daju i \u010dak dvadesetostruka pri najoptimisti\u010dnijoj proceni!
\nPametni u\u010desnici na tr\u017ei\u0161tu \u0107e razmisliti o uvo\u0111enju „okida\u010da“ koji \u0107e klijente i mu\u0161terije vratiti nazad u precizno odre\u0111eno vreme. Pri usavr\u0161avanju ove tehnike, mogu\u0107e je „razvu\u0107i“ bud\u017eet za marketing jo\u0161 dalje, ako se dalje izu\u010di senzibilitet klijentele<\/a><\/strong> pri popustima i promocijama.
\nNa primer, desi\u0107e se da otkrijete kako najva\u017eniji klijenti vole da kupuju iznova, pri \u010demu je jedna polovina osetljiva na cene, a druga ne. Na osnovu ovoga mo\u017eete povesti efektivnu kampanju na dru\u0161tvenim mre\u017eama, \u010dime \u0107ete sa\u010duvati bud\u017eet za popuste jer proizvode ne\u0107ete nuditi kupcima koji kupuju nezavisno od njih.<\/p>\n

4. Dohvatite „ni\u017ee vo\u0107ke“ na stablu<\/h2>\n

Po\u0161to smo ustanovili da je ohrabrivanje postoje\u0107e klijentele da dodatno tro\u0161i pouzdan na\u010din za u\u0161tedu marketin\u0161kog bud\u017eeta, vreme je za strategije koje zahtevaju ne\u0161to aktivniji pristup. A to je slu\u010daj koji zahteva ulaganje ne\u0161to vi\u0161e napora (mo\u017eda i novca) kako bi se izvr\u0161ila naplata tokom letnje sezone a, ukoliko se strategija efikasno primeni, i preko.
\nEklatantan primer „niske vo\u0107ke“ je kupac koji je pokazao interesovanje za va\u0161om uslugom ili proizvodom, ali i dalje nije postao va\u0161a mu\u0161terija. Mo\u017eemo ga slikovito prikazati kao kupca internet prodavnice koji je stavio va\u0161 proizvod u „korpu“ ali, iz nekog razloga, nije kliknuo dugme „kupi“.
\nZa one koji jo\u0161 nisu kliknuli, ali i one koji su odustali tokom pretrage ili je odlo\u017eili, postoje sistemi koji mogu da im oda\u0161ilju poruke o istom proizvodu koji su bili pretra\u017eivali. Nakon uspostavljanja, ovi „okida\u010di“ mogu da rade automatski, bez preteranog nadzora ili kontrole. Pored izglednog prihoda koji \u0107e se ostvariti, oslobodi\u0107e vas vremena za druge stvari i druge kampanje. Ili \u0107ete jednostavno to vreme iskoristiti za odmor!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ukoliko \u017eelite da stvorite senzaciju od va\u0161eg brenda u vrelim danima koji nam predstoje, ovaj period je pravo doba za akciju. Neki saveti su jednostavni i logi\u010dni, dok drugi podrazumevaju ne\u0161to zahtevniji rad i ulog vremena i novca, kako bi se platila dividenda za period koji tek dolazi!<\/p>\n","protected":false},"author":4,"featured_media":5830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[4,3,7,8],"yoast_head":"\nLeto je vreme za efikasan marketin\u0161ki nastup! | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/leto-je-vreme-za-efikasan-marketinski-nastup\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leto je vreme za efikasan marketin\u0161ki nastup! | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Ukoliko \u017eelite da stvorite senzaciju od va\u0161eg brenda u vrelim danima koji nam predstoje, ovaj period je pravo doba za akciju. 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