{"id":5816,"date":"2016-06-06T18:05:19","date_gmt":"2016-06-06T16:05:19","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=5816"},"modified":"2016-06-06T18:05:19","modified_gmt":"2016-06-06T16:05:19","slug":"linkedin-transformacija-dosadne-drustvene-mreze","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/","title":{"rendered":"LinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee"},"content":{"rendered":"

Nakon vi\u0161e od jedne decenije otkako postoji, LinkedIn<\/a><\/strong> je postao nezaobilazna mre\u017ea za sve online profesionalce. Sa preko 433 miliona korisnika u vi\u0161e od 200 zemalja, i rastom od \u010dak dva \u010dlana po jednoj sekundi, ova platforma postala je nezaobilazna B2B baza.<\/p>\n

Naravno, primarna svrha ove mre\u017ee je i dalje – potraga i ponuda posla, od \u010dega ova kompanija jo\u0161 uvek najvi\u0161e prihoduje. Ali, ukoliko mislite da je LinkedIn tek unapre\u0111eni online portal za zapo\u0161ljavanje \u2013 niste dovoljno dobro upoznali kako ova platforma zapravo funkcioni\u0161e!<\/p>\n

Kao jedan od ciljeva koje je ova kompanija zacrtala pre dve godine<\/a><\/strong> bilo je „stvaranje mape digitalne ekonomije i u\u010desnika na sajber tr\u017ei\u0161tu koji \u0107e se, u procesu ponude i potra\u017enje, me\u0111usobno povezivati u svakoj mogu\u0107oj prilici.“<\/p>\n

Klju\u010dna stvar ovde je „svaka mogu\u0107a prilika“. Linkedin tro\u0161i na milijarde dolara kako bi „svaku mogu\u0107u priliku“ zaista u\u010dinio mogu\u0107om u dana\u0161njem poslovanju.<\/p>\n

U prilogu su tek tri primera, i svaka otvara potpuno novu perspektivu mogu\u0107nosti izgradnje biznisa ili brenda.<\/p>\n

Online kursevi i obuke<\/h2>\n

2015. godine LinkedIn je potro\u0161io \u010dak milijardu i po dolara za kupovinu popularnog sajta za obuku Lyanda.com, i to sa vrlo specifi\u010dnim razlogom: Podu\u010davanje se prodaje<\/em>.<\/p>\n

Iako je do sada ovaj aspekat LinkedIn-a bio prili\u010dno nepoznat \u010dak i redovnijim korisnicima, uskoro \u0107emo videti ve\u0107u digitalnu vidljivost ove mre\u017ee u sferi online kurseva.<\/p>\n

LinkedIn je veoma precizno mapirao ovu investiciju: na online u\u010denje 2011. godine utro\u0161eno je 35,6 milijardi dolara na globalnom nivou, a 2014. godine korisnici \u0161irom sveta platili su razli\u010dite e-obuke i treninge ukupno 56,2 milijarde dolara. O\u010dekuje se \u010dak duplirana cifra na kraju teku\u0107e godine. Pored pra\u0107enja trenda, ova kompanija unosi i izvesne inovacije, te umesto pukog poha\u0111anja kurseva mo\u017eete i sami upload-ovati va\u0161 trening.<\/p>\n

Tr\u017ei\u0161te za frilensere<\/h2>\n

LinkedIn je nedavno (i to porpili\u010dno tiho i bez pompe) pustio u etar novi ProFinder<\/a><\/strong> servis, koji se polako zahuktava. Poput najpopularnijih sajtova za freelance poslove, ProFinder povezuje mu\u0161terije sa korisnicima ovog servisa. Zahvaljuju\u0107i podacima koje korisnik ostavi, LinkedIn \u0107e vam prikazivati najbolje prospekte za freelance projekte ili trenutne poslove koji se podudaraju sa va\u0161im preferencijama i kvalifikacijama. Mnogi korisnici svedo\u010de da je ovo daleko profesionalniji i ozbiljniji servis od svih dosada\u0161njih freelance portala.<\/p>\n

Izdava\u0161tvo \/ Content marketing<\/h2>\n

Pored standardne distribucije profesionalnog sadr\u017eaja, LinkedIn je po\u010deo da ohrabruje i crowdsourcing, <\/em>odnosno poslovanje koje podrazumeva upo\u0161ljavanje \u010dlanova online zajednice po odre\u0111enim aspektima, i to na masovnom nivou.<\/p>\n

Tako\u0111e, LinkedIn pru\u017ea mogu\u0107nost da objavljujete va\u0161e blogove koji su linkovani ka drugom sadr\u017eaju, preko podcast-a do online kursa, i to direktno unutar same platforme. Ovo bi zna\u010dilo da morate zaista da se potrudite kako biste zavredili ne\u010diju pa\u017enju na ovoj B2B mre\u017ei. Sadr\u017eaj je klju\u010d ka va\u0161em digitalnom proboju, a LinkedIn vas ohrabruje da delite \u0161to vi\u0161e sadr\u017eaja unutar same mre\u017ee, po\u0161to mo\u017eete dobiti kao nagradu naj\u010ditaniji sadr\u017eaj koji je njegov „puls“ izmerio, \u010dime vas LinkedIn izla\u017ee ogromnom digitalnom auditorijumu, a samim tim i brojnim poslovnim mogu\u0107nostima i izazovima! LinkedIn-ova analitika \u0107e vam dati podatke o broju korisnika koji se na neki na\u010din povezao sa sadr\u017eajem koji ste vi postavili, daju\u0107i vam mogu\u0107nost preciznijeg targetovanja i formiranja ciljne grupe.<\/p>\n

Naravno da ne mo\u017eemo u potpunosti biti sigurni da \u0107e se optimisti\u010dna predvi\u0111anja koja je LinkedIn zacrtao biti ostvarena. Ali, jedno je sigurno – on prestaje da bude ono \u0161to ljudi obi\u010dno nazivaju „dosadnom mre\u017eom“ i, prema svim parametrima, postaje nezaobilazan resurs pri vo\u0111enju digitalnog biznisa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nakon vi\u0161e od jedne decenije otkako postoji, LinkedIn je postao nezaobilazna mre\u017ea za sve online profesionalce. Sa preko 433 miliona korisnika u vi\u0161e od 200 zemalja, i rastom od \u010dak dva \u010dlana po jednoj sekundi, ova platforma postala je nezaobilazna B2B baza.<\/p>\n

Naravno, primarna svrha ove mre\u017ee je i dalje – potraga i ponuda posla, od \u010dega ova kompanija jo\u0161 uvek najvi\u0161e prihoduje. Ali, ukoliko mislite da je LinkedIn tek unapre\u0111eni online portal za zapo\u0161ljavanje \u2013 niste dovoljno dobro upoznali kako ova platforma zapravo funkcioni\u0161e!<\/p>\n","protected":false},"author":4,"featured_media":5818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,12,11],"tags":[3,7,109,37,8,22],"yoast_head":"\nLinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee | PIN consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee | PIN consulting\" \/>\n<meta property=\"og:description\" content=\"Nakon vi\u0161e od jedne decenije otkako postoji, LinkedIn je postao nezaobilazna mre\u017ea za sve online profesionalce. Sa preko 433 miliona korisnika u vi\u0161e od 200 zemalja, i rastom od \u010dak dva \u010dlana po jednoj sekundi, ova platforma postala je nezaobilazna B2B baza. Naravno, primarna svrha ove mre\u017ee je i dalje - potraga i ponuda posla, od \u010dega ova kompanija jo\u0161 uvek najvi\u0161e prihoduje. Ali, ukoliko mislite da je LinkedIn tek unapre\u0111eni online portal za zapo\u0161ljavanje \u2013 niste dovoljno dobro upoznali kako ova platforma zapravo funkcioni\u0161e!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\" \/>\n<meta property=\"og:site_name\" content=\"PIN consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PINconsulting.co.rs\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T16:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/06\/2-link.jpg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/pinconsulting.co.rs\/wp-content\/uploads\/2016\/06\/2-link.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:site\" content=\"@PIN_consulting\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#\/schema\/person\/368af824e374c4d6ee443a449a9020dc\"},\"headline\":\"LinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee\",\"datePublished\":\"2016-06-06T16:05:19+00:00\",\"dateModified\":\"2016-06-06T16:05:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#organization\"},\"keywords\":[\"digitalni marketing\",\"dru\u0161tvene mre\u017ee\",\"LinkedIn\",\"novosti\",\"teamPINconsulting\",\"web portali\"],\"articleSection\":[\"Blog\",\"De\u0161avanja i doga\u0111aji\",\"Zanimljivosti\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\",\"url\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\",\"name\":\"LinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee | PIN consulting\",\"isPartOf\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\"},\"datePublished\":\"2016-06-06T16:05:19+00:00\",\"dateModified\":\"2016-06-06T16:05:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pinconsulting.co.rs\/blog\/linkedin-transformacija-dosadne-drustvene-mreze\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pinconsulting.co.rs\/home-1-2\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/pinconsulting.co.rs\/blog\/category\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"LinkedIn \u2013 transformacija dosadne dru\u0161tvene mre\u017ee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pinconsulting.co.rs\/#website\",\"url\":\"https:\/\/pinconsulting.co.rs\/\",\"name\":\"PIN consulting\",\"description\":\"Digitales Marketing und Consulting. 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