{"id":558,"date":"2015-11-09T18:33:22","date_gmt":"2015-11-09T16:33:22","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=558"},"modified":"2016-05-02T16:17:00","modified_gmt":"2016-05-02T14:17:00","slug":"instagram-sponzorisanje-nova-zlatna-groznica-digitalnog-marketinga","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/instagram-sponzorisanje-nova-zlatna-groznica-digitalnog-marketinga\/","title":{"rendered":"Instagram sponzorisanje \u2013 nova \u201ezlatna groznica\u201c digitalnog marketinga"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: justify;\">Nastao u oktobru 2010. godine, Instagram je ubrzo postao veoma popularna dru\u0161tvena mre\u017ea \u0161irom sveta, a posebno se izdvajao od drugih zbog filtera i polaroid slika koje standardna kamera na mobilnom telefonu ne mo\u017ee da fotografi\u0161e.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Instagram se brzo razvijao i aprila 2012. godine ve\u0107 je imao preko 100 miliona korisnika. Rast ove kompanije je tokom 2013. godine bila neverovatnih 23%. Poslednje veliko unapre\u0111enje se dogodilo sa 7.5 verzijom, kada je Instagram omogu\u0107io korisnicima da postavljaju video snimke, u trajanju do 15 sekundi.<\/p>\n<p style=\"text-align: justify;\">Dok je sponzorisanje na Facebook-u postalo gotovo pa neophodno za vidljivost, Instagram tek postepeno po\u010dinje da postaje platforma za boost-ovanje postova. Zvani\u010dno, Instagram je po\u010deo sa sponzorisanim objavama krajem 2013. godine, ali one su bile veoma retke i brendovi koji su radili sponzorisanje (kao \u0161to su Levi\u2019s ili Charity Water) su ve\u0107 imali pozicionirano i \u0161iroko prisustvo na ovoj dru\u0161tvenoj mre\u017ei. Me\u0111utim, advertajzing na Instagramu je ipak bio nesistematski i \u201eneposredan\u201c \u2013 veliki brendovi su pla\u0107ali umetnike ili profesionalne fotografe sa velikim brojem pratilaca da postuju fotografije sa njihovim proizvodima, \u010dime se pove\u0107avala njihova vidljivost.<\/p>\n<p style=\"text-align: justify;\">Nakon skoro dve godine, Instagram je ovog avgusta redefinisao svoju platformu i otvorio sponzorisanje za sve u\u010desnike na digitalnom tr\u017ei\u0161tu. Veliki brendovi, koji su do sada jedini imali mogu\u0107nost Instagram advertajzinga, objavili su rezultate koji su pokazali da je sponzorisanje postova na ovoj dru\u0161tvenoj mre\u017ei uve\u0107alo prodaju njihovih proizvoda. Zato nije \u010dudo \u0161to je otvaranje ove platforme za ogla\u0161avanje bilo progla\u0161eno digitalnom \u201ezlatnom groznicom\u201c, kao kada je Facebook pre vi\u0161e godina omogu\u0107io sponzorisanje postova.<\/p>\n<p style=\"text-align: justify;\">Sa preko 400 miliona korisnika, <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.emarketer.com\/article.aspx?R=1012774&amp;RewroteTitle=1\" target=\"_blank\">eMarketer je predvideo prihod<\/a><\/strong><\/span> od \u010dak 600 miliona dolara ove godine i 1,5 milijardu u 2016. godini.<\/p>\n<p style=\"text-align: justify;\">S obzirom da je Facebook pre tri godine kupio Instagram, sistem i format reklama je sli\u010dan kao i na Facebooku, a naro\u010dita prednost Instagram advertajzinga je \u0161to \u0107e mo\u0107i da se vode zajedni\u010dke kampanje preko obe dru\u0161tvene mre\u017ee, \u0161to olak\u0161ava i formulisanje ciljnih grupa (budu\u0107i da ve\u0107i broj korisnika ima povezan Instagram i Facebook nalog.)<\/p>\n<p style=\"text-align: justify;\">Ova godina je zaista bila fenomenalna u sferi digitalnog marketinga. Da li ste spremni da promovi\u0161ete va\u0161 brend na Instagramu? J<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nastao u oktobru 2010. godine, Instagram je ubrzo postao veoma popularna dru\u0161tvena mre\u017ea \u0161irom sveta, a posebno se izdvajao od drugih zbog filtera i polaroid slika koje standardna kamera na &#8230;<\/p>\n","protected":false},"author":4,"featured_media":559,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklamiranje i Sponzorisanje na Instagramu<\/title>\n<meta name=\"description\" content=\"Nakon dugog \u010dekanja, od nedavno je mogu\u0107e sponzorisano reklamiranje na Instagramu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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