{"id":461,"date":"2015-09-05T13:48:20","date_gmt":"2015-09-05T11:48:20","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=461"},"modified":"2016-05-02T16:22:58","modified_gmt":"2016-05-02T14:22:58","slug":"jednostavnost-uvek-pobeduje","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/jednostavnost-uvek-pobeduje\/","title":{"rendered":"Jednostavnost uvek pobe\u0111uje?"},"content":{"rendered":"
\n

Prvi septembar je oduvek ozna\u010davao neku prekretnicu, ali ovog prvog septembra smo do\u010dekali jedinstvenu sajber inovaciju. Ovih dana ste sigurno primetili drasti\u010dnu promenu kada ste otvorili (verovatno) po\u010detnu stranicu browsera. Da, i to se desilo \u2013 Google je promenio logo!<\/p>\n<\/blockquote>\n

Ve\u0107 mesec dana nakon restrukturiranja celokupne kompanije, promenio se i vizualni identitet. Promena nije drasti\u010dna \u2013 ali sada je iskori\u0161\u0107en sans-serif font, i deluje dosta modernije, ali i sli\u010dnije novoj majci-kompaniji, Alphabetu<\/em>. Ovaj font ima jo\u0161 jednu zna\u010dajnu prednost \u2013 vidljiviji je i na manjim povr\u0161inama. Google je kreirao logo koji je jednako prepoznatljiv i na najmanjim ure\u0111ajima kao i na televizoru od 50 in\u010da. Ovo je prva velika promena u vizualnom identitetu nakon 16 godina, kada je Google ustanovio standardne boje na logou. Pored logoa, promenila se ikonica na tabu browsera \u2013 vi\u0161e nije malo g u pitanju, ve\u0107 veliko G \u2013 koje u sebi sadr\u017ei sve boje standardnog logoa. Za\u0161to je ba\u0161 sada do\u0161lo do ove promene?<\/p>\n

Iz kompanije poru\u010duju: tehnologija se dosta usavr\u0161ila i druga\u010dije komunicira sa korisnicima. Svakako drasti\u010dno druga\u010dije u odnosu na pre 16 godina. Google vi\u0161e nije sajt koji koristite isklju\u010divo na desktop ra\u010dunarima, to je velika kolekcija sajtova i aplikacija koje koristite preko va\u0161i PC ra\u010dunara, tableta i smartfona. Novi logo bi trebalo da predstavi \u201enovu realnost i poka\u017ee magiju Googla koja radi za nas, \u010dak i na najmanjim ure\u0111ajima\u201c.<\/p>\n

\n

Google+ je dobio jo\u0161 radikalniju promenu \u2013 ikonica je sada novo G, veliko i bez boje.<\/p>\n<\/blockquote>\n

\u0160ta dizajneri ka\u017eu na ovu promenu? Tobias-Frere Jones ne smatra da ovaj redizajn pokazuje neke dalje trendove, zato \u0161to \u201ejednostavnost uvek pobe\u0111uje, \u010dak iako ne uzbu\u0111uje\u201c. Milton Glaser bi napravio jo\u0161 jedan korak dalje \u2013 skratio bi na Goo. <\/em>\u201eGoo je prepoznatljivo i uklapa se u koncept zauzimanja manjeg prostora \u2013 Goo, dr\u017ei svet spojenim (Goo, holds the world together).<\/p>\n

Preostaje da vidimo kako \u0107e se ovaj novi identitet \u201eprimiti\u201c kod korisnika, a vide\u0107emo tako\u0111e i jo\u0161 koliko \u0107e vremena pro\u0107i dok sajber korisnicima ne dosadi animacija sa po\u010detne strane.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ovih dana ste sigurno primetili drasti\u010dnu promenu kada ste otvorili (verovatno) po\u010detnu stranicu browsera. Da, i to se desilo \u2013 Google je promenio logo!<\/p>\n","protected":false},"author":4,"featured_media":462,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,11],"tags":[],"yoast_head":"\nNovi, jednostavni, Google logo - u \u010demu je fora?<\/title>\n<meta name=\"description\" content=\"Ovih dana ste sigurno primetili drasti\u010dnu promenu kada ste otvorili (verovatno) po\u010detnu stranicu browsera. 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