{"id":199,"date":"2015-05-20T00:00:14","date_gmt":"2015-05-19T22:00:14","guid":{"rendered":"http:\/\/pinconsulting.co.rs\/?p=199"},"modified":"2016-08-15T13:46:27","modified_gmt":"2016-08-15T11:46:27","slug":"sta-je-seo-optimizacija-i-zasto-je-vazno","status":"publish","type":"post","link":"https:\/\/pinconsulting.co.rs\/de\/blog\/sta-je-seo-optimizacija-i-zasto-je-vazno\/","title":{"rendered":"\u0160ta je SEO optimizacija sajta i za\u0161to je va\u017ena?"},"content":{"rendered":"
\n

SEO, ili SEO optimizacija, je skra\u0107enica za optimizovanje sadr\u017eaja web sajta za internet pretra\u017eiva\u010de. Naj\u010de\u0161\u0107e se govori o Google pretra\u017eiva\u010du, \u010dak je u\u0161la i u neke re\u010dnike engleskog jezika kao definisana nova re\u010d \u2013 izguglaj! (eng. Google it!), pa samim tim se veoma \u010desto umesto SEO govori Google optimizacija.<\/p>\n<\/blockquote>\n

\u010cinjenica je da je uop\u0161te u svetu, pa i kod nas, Google<\/a><\/span> za sada ubedljivo najpopularniji internet pretra\u017eiva\u010d, kako za PC, tako i za ve\u0107inu proizvo\u0111a\u010da smart ure\u0111aja \u2013 Android telefoni i tableti, iOS i Mac ure\u0111aji, Mozilla platforme, Linux i drugo, zapravo gotovo sve osim fabri\u010dki pode\u0161enih Windows i Windows Mobile platformi i ure\u0111aja koje one pokre\u0107u. No, ekspanzija Windows re\u0161enja na tr\u017ei\u0161tu smart ure\u0111aja ponovo vra\u0107a akcenat na \u010dinjenicu da Google nije i jedini internet pretra\u017eiva\u010d. Me\u0111u svetski poznatim jo\u0161 su i Bing<\/a><\/span><\/span> (Microsoft-ov pretra\u017eiva\u010d), zatim Yahoo<\/a><\/span><\/span>, Ask.com i drugi. Kod nas je nekad bila veoma popularna Krstarica, dok je Google nije u potpunosti stavio u senku.<\/p>\n

Zbog toga, iako re\u0107i Google optimizacija nije neta\u010dno, jer se mo\u017ee govoriti o optimizaciji samo za Google, svoditi SEO samo na Google ipak nije ispravno, jer je ni\u0161ta manje va\u017eno da web sajt bude optimizovan i za ostale, makar one najpopularnije, internet pretra\u017eiva\u010de. Jer \u2013 svaka optimizacija i svako indeksiranje va\u0161eg sajta od strane nekog od pretra\u017eiva\u010da ima posredne veze i sa reagovanjem drugog pretra\u017eiva\u010da na va\u0161u optimizaciju. \u0160to je optimizacija kvalitetnije i profesionalnije ura\u0111ena \u2013 to je ve\u0107a i \u0161ansa za vi\u0161e rangiranje i bolje pozicioniranje u rezultatima pretrage.<\/p>\n

Veoma je va\u017eno napomenuti i ponovo ista\u0107i ono \u0161to \u0107e svaki iskusan, dobar i po\u0161ten programer i web dizajner potvrditi \u2013 NIKO NE MO\u017dE da vam garantuje da \u0107e va\u0161 rezultat pretrage biti na mestu br 1 na bilo kom od pretra\u017eiva\u010da. To nikako i ni na koji na\u010din ne zavisi direktno od programera i, osim ukoliko nije u pitanju pla\u0107eno pozicioniranje \u2013 \u0161to je posebna tema i to se u rezultatima pretrage i posebno isti\u010de, zavisi isklju\u010divo od algoritmova internet pretra\u017eiva\u010da koji svojim prora\u010dunima i na osnovu svojih parametara, koji su tajni i koje niko ne zna u celosti, vr\u0161e rangiranje i pozicioniranje. Ono \u0161to je poznato jeste ve\u0107ina elemenata i faktora koji se mogu prilagoditi (=optimizovati) kako bi se tim algoritmovima \u0161to je vi\u0161e mogu\u0107e \u201epodi\u0161lo ispod ko\u017ee\u201c, i to je ono \u0161to SEO optimizacija upravo predstavlja, ali dalje od toga i konkretna pozicija u rezultatima pretrage zavise SAMO I ISKLJU\u010cIVO od internet pretra\u017eiva\u010da.<\/p>\n

O nekim posebnim metodama, „cakama“, na \u0161ta posebno treba obratiti pa\u017enju i koji su elementi SEO optimizacije koji se ne smeju propustiti – pisa\u0107emo u narednim \u010dlancima. Budite uz nas! \ud83d\ude09<\/p>\n

\"SEO<\/a>
Source: On-Page SEO: Anatomy of a Perfectly Optimized Page \u2013 Infographic<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

SEO, ili SEO optimizacija, je skra\u0107enica za optimizovanje sadr\u017eaja web sajta za internet pretra\u017eiva\u010de. Naj\u010de\u0161\u0107e se govori o Google pretra\u017eiva\u010du, \u010dak je u\u0161la i u neke re\u010dnike engleskog jezika kao …<\/p>\n","protected":false},"author":4,"featured_media":200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10],"tags":[4,3,15,16,5,14],"yoast_head":"\n\u0160ta je SEO optimizacija sajta i za\u0161to je va\u017ena?<\/title>\n<meta name=\"description\" content=\"SEO optimizacija ozna\u010dava optimizovanje sadr\u017eaja web sajta za internet pretra\u017eiva\u010de. \u0160ta to zna\u010di? 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